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Showing posts with the label social media

Why Cebu has the Best Disco Light in the World #AwesomeBrand

I just recently stumbled on this great new ad by the Department of Tourism. They have done such a great job in marketing the country under the It's More Fun in the Philippines campaign conceptualized with BBDO Guerrero, the famous ad agency who saved the country from the Kay Ganda plagiarism shame.

This 30 seconder is one of a bunch which they aired abroad featuring my hometown, Cebu, the most beautiful island in the world. Bias aside, this island boasts of the best of both worlds: developed modern urban living and ultimate nature-tripping.

What better way to entease the world to book their holidays to Cebu, Philippines than through using familiar icons of the developed nations by using the bait ball of sardines underwater as a reference to a disco ball which coincidentally appeals to young global travelers who wish to have fun. It would've been better if the diver danced too anyway. Genius in the details. Hats off BBDO and DOT!



Consistent advertising in this type of visual po…

10 Things That Every Filipino Should Do To Live a Great Life

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As part of branding efforts to make NNC Region VII's initiatives relevant, fresh, professional and appealing to the general public, they availed of my expertise and received outputs that would somehow help champion the causes of this amazing agency.

To know more about the details about the project, read on:

How to do Kickass NNCRVII Rebranding and Awesome Social Media Strategy

While you're at it, I present you the 10 Online Nutritional Guideline Posters for NNCRVII:












Behind the scenes:


Like facebook.com/nncrvii now and be updated with more health and lifestyle tips!



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How This Big Brand Gets You to Be #BetterTogether

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With the recent launch of the #BetterTogether campaign, McDonald’s and Coca-Cola took a stand and asked people to stay offline a little longer to celebrate real-world connections.

Encouraging its customers to spend time with one another over a McDonald’s meal and a Coca-Cola drink, the two iconic brands introduced the BFF Bundles, meals best shared with friends, enabling them to experience moments of genuine connection anytime, anywhere.





In order to amplify and sustain the #BetterTogether campaign’s big idea of inspiring people to enrich their friendships by being physically together, McDonald’s and Coca-Cola have developed a new mobile app that will make bonding time even more exciting—the BFF Timeout App.




A fun new way to bring friends closer together, the BFF Timeout App is a gaming app which challenges players to go on a “digital timeout” with friends—to celebrate real-world connections without digital interruptions, such as checking their mobile phones. Customers just have to dow…

Cebu #Startup Weekend 2014 Champions Aspiring Entrepreneurs @swcebu @CebuBizMonth

Everyone who are willing to build up businesses, aspiring marketers and passionate entrepreneurs whether with technical or non-technical background, from students to professionals to retired persons who have a passion to build a business or desire to learn how, or anyone who are established business persons looking for technology partners are encouraged to be part of the community of startup enthusiasts, who gather together to share ideas, form teams, build products, and launch start-ups.

The University of Cebu (UC) – Banilad Campus will play host to the fourth leg of Startup Weekend Cebu (SWC) slated on June 6, 7 and 8, 2014 at 6:30PM to 10:00PM.
The 54-hour event starts with an “open mic” pitching of business ideas on Friday night, wherein attendees are urged to bring out their ideas and inspire others who are present to join or make their team.

Each team should focus on:

customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viab…

How to do Kickass Rebranding and Awesome Social Media Strategy

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Social Media Primer What is social media? Social Media is defined as a conversation powered by online platforms. Conversations between all people in the internet.

There is no regulation and no formal organization so an expert consultation is needed to aid entities who wish to utilize this form of media. Content that you share has to be emergent, fun, compelling but the key thing is to listen to your target audience.

The ability of your target audience to respond in real-time makes goals quantifiable as well as measurable qualitatively. It is a brand new way of understanding markets not just another messaging channel.

What are the things you can do with social media?
Post real-time updates and advisoriesComplement your traditional media campaigns by making the materials available onlineArchive and distribute important government documents meant for public distributionPromote events Raise awarenessCrowd source materials, ideas, feedback, suggestionRecruit volunteersRaise funds

What are …

Championing Real Heroes Online

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The highest incidence of poverty occurs in the rural areas and we believe that the very people who are feeding us, the farmers who work tirelessly to provide us with food, don't have to remain poor. 

We, Team CPMPC of Young Minds Academy (YMA) Season 5, has been tasked to do a wide range of Social Marketing efforts for a poverty alleviation program of the Municipality of Consolacion. We are campaigning to support Kabalikat sa Kabuhayan, a project which aims to train farmers about modern fruit and vegetable production. 

Basically, farmer beneficiaries from all over go the farm demo site to be trained through the education capabilities of Harbest Agribusiness Inc. The Kabalikat sa Kabuhayan project currently receives mobilization funding from SM Foundation Inc. for the project operating costs which includes training and transportation allowance.

We aimed for great social impact and awareness by tapping on the social media applications that most people are using today. Our elaborate S…