Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Why Cebu has the Best Disco Light in the World #AwesomeBrand

I just recently stumbled on this great new ad by the Department of Tourism. They have done such a great job in marketing the country under the It's More Fun in the Philippines campaign conceptualized with BBDO Guerrero, the famous ad agency who saved the country from the Kay Ganda plagiarism shame.

This 30 seconder is one of a bunch which they aired abroad featuring my hometown, Cebu, the most beautiful island in the world. Bias aside, this island boasts of the best of both worlds: developed modern urban living and ultimate nature-tripping.

What better way to entease the world to book their holidays to Cebu, Philippines than through using familiar icons of the developed nations by using the bait ball of sardines underwater as a reference to a disco ball which coincidentally appeals to young global travelers who wish to have fun. It would've been better if the diver danced too anyway. Genius in the details. Hats off BBDO and DOT!



Consistent advertising in this type of visual positioning will truly make Philippines a mainstream destination one day. We don't have much advertising budget as Thailand but with robust, targeted and visually captivating campaigns such as this, we would fare enough just the same.



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Now that the life cycle of the campaign has reached maturity, I believe it's time to roll out new mechanisms to revitalize the tourism efforts and crowdsourcing is the way to go. Probably launching a new app where users could generate It's More in the Philippines memes and promotions that will help entice app usage such as contests and immediate gratification like rewards programs on selected merchants and brands.

Developing a Brand Book for the campaign would greatly aid local tourism offices who should be involved in preparing advertising materials, communications, signages and collaterals of their vacation spots. We have a great need to synergize our promotions and communicate our messages effectively.

Or a national short film workshop where DOT would partner with a major media network and bring in the country's emerging photographers and videographers, aspiring stars, and directors-writers to look out for and bring amazing modern Pinoy stories to life amid national spots as picturesque backdrops. Outputs could be distributed online and even screened on international film festivals. I know we have so many diamonds in the rough as a nation and the country just needs to harvest them out and present it to the world. It could also be a show idea where the development of production is being documented and the viewing date of the final films could be a major TV event.

Capitalizing on social media advertising could be one way. It's not as costly as traditional advertising but the reach is global and instantaneous. Increasing social media ad spending would somehow diversify the marketing mix and taking advantage on it's targeted audience features would make it more economical. They can try to reach more Millenials from developed nations through Facebook and Youtube and developing platform-specific media and apps would up our ante in trying to level the field of global tourism and tourism-related revenue.


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10 Things That Every Filipino Should Do To Live a Great Life

As part of branding efforts to make NNC Region VII's initiatives relevant, fresh, professional and appealing to the general public, they availed of my expertise and received outputs that would somehow help champion the causes of this amazing agency.

To know more about the details about the project, read on:

How to do Kickass NNCRVII Rebranding and Awesome Social Media Strategy

While you're at it, I present you the 10 Online Nutritional Guideline Posters for NNCRVII:












Behind the scenes:


Like facebook.com/nncrvii now and be updated with more health and lifestyle tips!




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How This Big Brand Gets You to Be #BetterTogether

With the recent launch of the #BetterTogether campaign, McDonald’s and Coca-Cola took a stand and asked people to stay offline a little longer to celebrate real-world connections.

Encouraging its customers to spend time with one another over a McDonald’s meal and a Coca-Cola drink, the two iconic brands introduced the BFF Bundles, meals best shared with friends, enabling them to experience moments of genuine connection anytime, anywhere.





In order to amplify and sustain the #BetterTogether campaign’s big idea of inspiring people to enrich their friendships by being physically together, McDonald’s and Coca-Cola have developed a new mobile app that will make bonding time even more exciting—the BFF Timeout App.




A fun new way to bring friends closer together, the BFF Timeout App is a gaming app which challenges players to go on a “digital timeout” with friends—to celebrate real-world connections without digital interruptions, such as checking their mobile phones. Customers just have to download the app from the App Store or Google Play Store on their iOS or Android phones, log in with their Facebook accounts or play as a guest, invite friends to play, and spend minutes, or even hours, gadget-free.




The game is very simple yet offers a fun challenge to those who find themselves often glued to their smartphones and handheld gadgets, as one can earn badges for more minutes played. The longer you and your friends go on a timeout, the better the reward!




More than being able to play a game with the gang, friends also have the chance to take their timeout to a fun destination! Until July 19, 2014, every purchase of a BFF Burger or Chicken Bundle for three or four comes with a coupon. Each coupon contains a code, which must be entered in the app to qualify for a chance to win a free trip for four! Prizes include a trip to Boracay on the first raffle draw, Coron, Palawan on the second, Singapore on the third and Osaka, Japan on the final draw.


So how long do you think you and your friends can last on a digital timeout? Download the McDonald’s and Coca-Cola BFF Timeout App now and find out!

This is how social media should be designed for, to upgrade the quality of life and experiences and not distract us!

Visit www.bfftimeout.com to know more. Tell us how you’re celebrating real-world connections by using the hashtags #BetterTogether and #BFFTimeout.

#JayseeBlabs Closer Look on Developing an App for your Brand

There is so much value into creating apps that market your brand in a way that will give consumers a fresh new way to interact with your portfolio at the same having a lifestyle problem solved at the same time. It's all about creating a much bigger enterprise impact.

Your proposition to give a better experience or make their lives easier should be exceeded each and every time as time and resource to download your app has its cost to the end-user. Marketing the brand should come second and make usability and purpose as first. 

Multi-national brands should consider placing deep investment in app development to platforms where their consumers spend time on. Customer engagement has long changed and is set to replace the traditional marketing in the next few years or so because of its scalability, reach, cost-effectiveness and "measurability."


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Cebu #Startup Weekend 2014 Champions Aspiring Entrepreneurs @swcebu @CebuBizMonth

Everyone who are willing to build up businesses, aspiring marketers and passionate entrepreneurs whether with technical or non-technical background, from students to professionals to retired persons who have a passion to build a business or desire to learn how, or anyone who are established business persons looking for technology partners are encouraged to be part of the community of startup enthusiasts, who gather together to share ideas, form teams, build products, and launch start-ups.

The University of Cebu (UC) – Banilad Campus will play host to the fourth leg of Startup Weekend Cebu (SWC) slated on June 6, 7 and 8, 2014 at 6:30PM to 10:00PM.
 
The 54-hour event starts with an “open mic” pitching of business ideas on Friday night, wherein attendees are urged to bring out their ideas and inspire others who are present to join or make their team.

Each team should focus on:

  1. customer development, 
  2. validating their ideas, 
  3. practicing LEAN Startup Methodologies and 
  4. building a minimal viable product over Saturday and Sunday. 
Afterwards, on Sunday evening, teams turn their ideas into prototypes, and demo it for presentation to receive valuable feedback from a panel of experts.

Last year’s SWC3 winners included 1st place winner Edroll, 2nd place winner BloodMatch and 3rd place winner At Your Service Bai.

Organizers of Cebu Startup Weekend anticipate a more productive and exciting field for the participants joining the three-day event. Organized by high-profiled volunteers from TechTalks.ph, a SEC-registered non-profit of business, which provides opportunities for training and connection with the right resources to help the Philippine grassroots community become more globally competitive.

“Technology fires up businesses.  Technology makes businesses grow faster globally.  This strengthens our position as we approach ASEAN Integration.  We are excited with our partnership with Cebu Chamber of Commerce and Industry (CCCI) for Cebu Business Month,” said TechTalks.ph founder Tina Amper.

She is also a global organizer of World Startup Report, a social project to connect and document startup communities worldwide. Rica Ruth Serenio is this year’s SWC lead organizer, who is the Co-founder of Offshore Consultancy and Business Services and a senior member of Techtalks.ph, and an Alumni and Winner of Startup Weekend Cebu 3.

This year’s SWC will not only help the participants in promoting tech entrepreneurship but also will teach them to be successful entrepreneurs towards global competitiveness. Everyone is guaranteed to leave the event already equipped with an effective foundation to launch profitable ventures in the world of start-ups.

To join SWC, all you need is to register online at www.cebu.startweekend.com. Registration includes 7 free meals, coaching by more than 7 mentors who are leaders, tech innovators, start-ups and business, and $100 AWS credit to allow members to start hosting their websites on “Amazon Web Services Cloud”.

SWC is one of the highlights of this year’s Cebu Business Month (CBM) of the Cebu Chamber of Commerce and Industry (CCCI).

Since 1996, the CBM has become an institutionalized month-long jubilee of the business community founded by CCCI, the only ISO-certified chamber in the Philippines.  CBM features, a series of events that highlight and inspire more successes in the Cebu Business Community as well as advocate, share and provide more dynamic and optimistic road for a sustainable business atmosphere in Cebu and the neighbouring islands.

For further inquiries, you may email at cebu@startupweekend.org or tooomaru@gmail.com. Like them on Facebook, Startup Weekend Cebu, and follow them on twitter, @swcebu.

You may also contact CCCI Media Relations Officer Nova Nhie Cruz through (032) 232-1421 to 24 local 112, or visitwww.cebubusinessmonth.net. Also like CBM 2014 on Facebook, www.facebook.com/CebuBbusinessMonth, and follow us on Twitter, @CebuBizMonth.



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How to do Kickass Rebranding and Awesome Social Media Strategy

Social Media Primer

What is social media?

Social Media is defined as a conversation powered by online platforms. Conversations between all people in the internet.

There is no regulation and no formal organization so an expert consultation is needed to aid entities who wish to utilize this form of media. Content that you share has to be emergent, fun, compelling but the key thing is to listen to your target audience.

The ability of your target audience to respond in real-time makes goals quantifiable as well as measurable qualitatively. It is a brand new way of understanding markets not just another messaging channel.

What are the things you can do with social media?


  1. Post real-time updates and advisories
  2. Complement your traditional media campaigns by making the materials available online
  3. Archive and distribute important government documents meant for public distribution
  4. Promote events 
  5. Raise awareness
  6. Crowd source materials, ideas, feedback, suggestion
  7. Recruit volunteers
  8. Raise funds


What are its limitations?

It is not a magic bullet, it will not help you if you don’t develop your brand, and if you don’t have a staff. As with any other medium, it takes time: to listen, to participate, to generate buzz and build a community. The biggest struggle non-profits and government have is understanding the platforms as tools to engage communities, that is what new media companies are built for.


Why is it important?

Internet usage is growing at an exponential rate. This year, Asia Pacific is expected to triple theirs with wifi-enabled mobile computing devices becoming commodities. Corporations, governments and NGOs are capitalizing on their social media profiles to engage.

Philippines has a fair chance to achieving the same brand success given the right tools, planning, and implementation. GlobalWebIndex published a study about social networking usage for 2011-212 and we, Filipinos, ranks first; all the more reasons to tap the medium. Industry insiders attribute it to our culture of kinship among family and friends.

Publicity.com reports that it took radio and TV to reach 50 million users. Facebook added 100 million users in 6 months. Amazing isn’t it?

No wonder why department and agencies of developing countries’ governments are on Facebook: Department of Health Victoria AU and Department of Health and Health Services of the US.


Overview of Social Media Planning


  1. Preplanning
    • Listening to existing benchmark entities and target market
  2. Planning
    • Setting goals
    • Developing brand
    • Developing key messages
    • Developing social media plan
    • Choosing the right platforms
  3. Implementation
    • Social media scheduling or action plan or workflow
    • Creating content
    • Posting content
    • Engage
  4. Evaluation and Recommendation
    • Checking metrics
    • Updating campaign strategy




Sample redesigned Cover Photo for National Nutrition Council Region 7 (NNCRVII)

Full-scale Implementation Proposal

Case Study for @NNCRVII


PROBLEM


  1. Workflow Managment. NNC 7 has to consolidate all social media properties.
  2. Branding. Needs to strengthen brand to effectively deliver key messages: 2012 NUTRITIONAL GUIDELINES FOR FILIPINOS 
  3. Promotion. Needs to let citizens in the region practice healthy lifestyle and healthy eating habits


SOLUTION

Full-scale implementation of rebranding of NNC 7, developing content that engage target market, quantify results and widen reach, positive brand perception to increase reputation, authority, build community, loyalty and mind recall, hire an NNC outsourced social media manager to post, engage and maintain social media properties and brand equities.


GOALS


  1. Develop strong branding guidelines for NNC 7
  2. Increase Facebook page followers
  3. Increase Facebook page targeted content engagement
  4. Increase Twitter page followers
  5. Increase Twitter page targeted content engagement
  6. Create social media content (ONLINE) and marketing collateral (OFFLINE) that effectively deliver the key messages included in the 2012 NUTRITIONAL GUIDELINES FOR FILIPINOS 
  7. Update communities in the region about NNC 7 projects and advisories


Main Target Audience

Region VII Filipino Youth Age 14-22 (High School to College Students)
Region VII Filipino Young Adults Age 23-30 (Working Professionals and Young Parents)







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Championing Real Heroes Online

The highest incidence of poverty occurs in the rural areas and we believe that the very people who are feeding us, the farmers who work tirelessly to provide us with food, don't have to remain poor. 

We, Team CPMPC of Young Minds Academy (YMA) Season 5, has been tasked to do a wide range of Social Marketing efforts for a poverty alleviation program of the Municipality of Consolacion. We are campaigning to support Kabalikat sa Kabuhayan, a project which aims to train farmers about modern fruit and vegetable production. 

Basically, farmer beneficiaries from all over go the farm demo site to be trained through the education capabilities of Harbest Agribusiness Inc. The Kabalikat sa Kabuhayan project currently receives mobilization funding from SM Foundation Inc. for the project operating costs which includes training and transportation allowance.

We aimed for great social impact and awareness by tapping on the social media applications that most people are using today. Our elaborate Social Marketing Plan revolves around a lot of network connections, ad campaigns being disseminated through the new media and raise all forms of support possible since our farmer beneficiaries will need farming tools, supplies, fertilizers, seeds and seedlings to be used in their respective farms.


jaysee pingkian jayseeblabs planting
My love for planting started with our humble home in the province where my parents are avid fans of gardening.


Consolacion Cebu Philippines.  You will only appreciate what our hero farmers are doing once you really get in under the sun, work long hours, work hungry and thirsty and work without complaining.
You will only appreciate what our hero farmers are doing once you really get in under the sun, work long hours, work hungry and thirsty and work without complaining.



Our mission is to 10,000 pesos or signatures of commitment and 1,000 Facebook Page supporters, and create a social impact and raise awareness and sympathy to our farmer heroes.

Thus, we branded the campaign as "iluvfarmers" to unify the values and realize our visions. The logo design, art direction of the campaigns, messages, and brand promise have been consistent as an entity on and offline.

This beautiful farm site where I'm volunteering on is actually located in Brgy. Danglag, Consolacion, Cebu where farmer beneficiaries of the Kabalikat sa Kabuhayan Program are being trained advanced farming techniques. Yep, I learned this new term called mulching where crop beds are actually covered in plastic.
This beautiful farm site where I'm volunteering on is actually located in Brgy. Danglag, Consolacion, Cebu where farmer beneficiaries of the Kabalikat sa Kabuhayan Program are being trained advanced farming techniques. Yep, I learned this new term called mulching where crop beds are actually covered in plastic.


iluvfarmers Facebook Page (facebook.com/iluvfarmers)

After three weeks (Sept 19-October 16, 2011), we had a 137 of Facebook post ‘likes’ meaning people liked the content we present, gained 981 Facebook supporters, 47.75 average Facebook Post Feedback Score per week meaning people actually not only cared enough to read but also liked, shared and commented on photos and statuses we make, 97% increase in Facebook page activity on the third week compared to the third.


iluvfarmers Blog
(iluvfarmers.blogspot.com)




Also, around 57 people ‘liked’ the iluvfarmers Blog Posts, 218 have read the blog, Facebook supporters more than tripled with 395% increase in number, Facebook supporters read the posts at least 19 times.


iluvfarmers Twitter Page (twitter.com/iluvfarmers)


We also had a 187% increase of status updates in Twitter, Twitter followers replied 135 times, 78% increase in Twitter followers, promoted 21 times by our followers in Twitter and gained the support of personalities online like Jessica Concha and Marc Solis, Janette Toral, Anna Oposa, Bettina del Rosario on Twitter. The Campaign was featured on 19 websites and even made it to the country’s premier blogging institution, CebuBloggers.com.

Team CPMPC on the move.

We also have asked the endorsement from prominent Cebuano youth personalities and ordinary citizens to become the face of iluvfarmers in a series of ad campaigns that went abuzz online.

Also we have gathered around 1,261 signatures of commitment from the students in different colleges and universities and have pooled together Php 3,225.00 in donations.

If you want to donate or volunteer, call the Consolacion Municipal Agriculture’s Office at this number 
+63 (032) 564-3391 and look for Ms. Evangeline Puao!


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