We might not notice it but if we look at the bigger picture, we dedicate a large part of our lives unknowingly just to scratch our head stressing over life’s small unnecessary details.
A nationwide study by Shell publicized that Filipinos make over 30 conscious decisions each day that could have been dedicated to more important things like spending time with family, reaching organizational goals in your career, finding ways to expand your business, and laughing out loud with friends. As a firm that aims to make their customers’ lives easier, they are currently looking into ways in providing more value through introducing products that we can rely on.
|With Shell's Celebrity Driver of the Year, Ms Bianca Gonzales sharing her experience with smart long haul driving.|
With a lot of pressures about modern city living, our evolving needs have been the top priority of today’s top service and product providers.
|Mango Tree in Bonifacio Global City packed with bloggers and media practitioners celebrating the feat of the participants and winner of the Shell Driving Challenge.|
We should be conscious even in our small actions from now on and literally make every second count. For time can never be taken back once wasted.
The Shell FuelSave Good Choice Report poked into the lives of commercial drivers, private individuals, moms and college students who drive at least once week, from different key cities such as Metro Manila, Dagupan City, Batangas City, Metro Cebu and Davao City. It is indeed revitalizing to note that our fretfulness even in deciding where to eat, what to do, where to go, to milestone decisions such as career and financial planning takes up a huge chunk of our lives.
“We recognize that our customers are very busy people and are pre-occupied with so many things,” says Mr Anthony Yam, VP Pilipinas Shell.
While most Filipino motorists make decisions based on own personal prejudices and considers themselves as strongest influencers in their decision-making, there are a lot of things being put into regard. Funds, family and life partners are naturally being consulted as well.
The study also emphasizes that these decisions are done in the morning, while out of home and most of the time, on the road. These are things we all know already, can all relate to and it is saddening that it had to take a corporate study to make us aware of our habits.
|Beautiful models manning the Shell app kiosk at the event.|
And just a great way to highlight how making good choices impact our lives positively, Shell organized a Driving Challenge event. Putting together celebrity Bianca Gonzales and 13 everyday drivers test road savvy and fuel efficiency skills as they drive from Bonifacio Global City to Batangas and back. To those who are not aware of how long a drive that is, it is about 240 kilomoters. That’s around five audiobooks, 10 US Top 40 albums, singing your next favourite song on Spotify, ranting about that annoying girl at work or taking a pic of the cars in front you for Waze points and the list goes on.
Shell Fuel Scientist Mae Ascan, the only Filipino Fuel Scientist in the world, gave a special mentoring session to the participants on smarter driving behaviors. Ultimately, through this Challenge, choosing the right fuel does not have to be a tough decision, states Mr Yam. And yes, there’s a hundred years of street cred of the conglomerate to prove that.
What is your goal for today? How will you make life’s precious minutes count? What difference will you make after reading this?
#JayseeBlabs Closer Look on Consumer Studies
Business communication can aid in resolving market problems as people make smarter decisions and the way they did information acquisition and manipulating it in such a way that it would promote the brand was a great way of making a process personal for a company of a global heritage.
There are a lot of consumer behaviors that you should put a focus to such as social, economic, psychological, even technological. Sampling methods based on what your research goals may be employed accordingly. You can reach your consumers by personally communicating with them through your social media channels or 'incentivizing' their answers through e-survey prizes.
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