"Go Green in the City" Global Competition.
Compete for a trip around the world and a career opportunity at Schneider Electric, one of the biggest global specialists in energy management.
Open to all Filipino college students of any course who have ideas that utilize, optimize, conserve and or generate electricity. No need to create an actual prototype. Just a one-pager of what you think will change the world someday.
Four easy steps:
- Fill out your profile.
- Form a team of two with, for diversity purposes, has at least one girl in the group.
- Submit your one page case solution.
Deadline for submission of proposals is February 1, 2015.
Inform your colleagues and the professor you have chosen to become your mentor about this today and start exhausting all available resources to conceptualize your project.
Alyssa Tricia Eloise Vintola and Lorenz Ray Payonaga won with their entry project entitled ‘Oscillohump’, an awesome energy management solution that harvests energy from road humps using the concept of induction. To explain it further, it simply means that whenever a vehicle passes through the Oscillohump, they generate power that charges a battery which may be used to power street lamps, traffic lights, or CCTV cameras. They even had the chance to get an all-expense paid visit to Paris, Massachusetts, Rhode Island, Denmark and Indonesia.
What are you waiting for?
Think Big. Think Green. Think Schneider Electric.
Visit gogreeninthecity.com now
P.S. Event photos from the Shangri-la Makati Press Conference to be posted soon.
#JayseeBlabs Closer Look on Contest Marketing
There are a lot of ways small businesses can benchmark on Schneider Electric's marketing strategy. If you have noticed, they used competition for brand marketing. They are trying to reach the Millenial Generation as a company of choice as part of talent acquisition and brand positioning in the potential market.
|Yours Truly with EON Team Members|
The stakes they are offering are very exciting and the learning experience that they will get is definitely priceless. The competition they are organizing will also aid research and development and stir up creative outputs in the chosen field as a catalyst of idea generation and eventually it might trigger new lines of businesses as well.
As Mashable.com reports, "Like other tools, contests can be extremely effective when used as part of a comprehensive social media strategy." Consider mechanics, platform, reach and target audience, regulations, industry reports and trends, specific measurable goals such as brand awareness or inspiring change or entrepreneurial spirit, prizes, and assess the current strengths of your company and brand as well as the opportunities for growth and understand how you can use that to your advantage.
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