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How to do Kickass Rebranding and Awesome Social Media Strategy

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Social Media Primer What is social media? Social Media is defined as a conversation powered by online platforms. Conversations between all people in the internet.

There is no regulation and no formal organization so an expert consultation is needed to aid entities who wish to utilize this form of media. Content that you share has to be emergent, fun, compelling but the key thing is to listen to your target audience.

The ability of your target audience to respond in real-time makes goals quantifiable as well as measurable qualitatively. It is a brand new way of understanding markets not just another messaging channel.

What are the things you can do with social media?
Post real-time updates and advisoriesComplement your traditional media campaigns by making the materials available onlineArchive and distribute important government documents meant for public distributionPromote events Raise awarenessCrowd source materials, ideas, feedback, suggestionRecruit volunteersRaise funds

What are …

Sigeland: How Breeze Let's Cebu Moms Kids Explore

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Mothers all around the metro were invited to Breeze’s first ever Sigeland event last June 22, 2013 at the SM Mall of Asia Music Hall. It became such a success, that more moms asked if Breeze could hold another one. So Breeze decided to mount a second run of the Sigeland at the Ayala Activity Center in Cebu. Gates opened to the public at 11:00 AM, where moms and kids alike were welcomed to take part in fun activities as well as bring home a toy from the first toy store that doesn’t accept cash. 

Breeze believes that stains, which come from playing and exploring, are good because it builds life experiences and teaches lessons. This is an attitude they wish to instill in mothers (thus turning them into Sige Moms) so that they encourage their children to try new things and learn important values along the way. Sigeland provides a perfect venue by which this can happen.  
Breeze proudly presents the very first of its kind. Moms and kids in Sigeland took home toys without paying for them in c…

Inspiring Movement at 1st Cebu Social Media Summit

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"How can new technology and new media create solutions for the biggest problems facing my community?"

This is the question that everyone resonated all over the world as we celebrate International Social Social Media Summit. Here in Cebu, the premier blogging institution with which I belong to, organized the event with the help of our sponsors and partners.

Another milestone under our belt, the Cebu Bloggers Society Inc. spearheaded the event last September 22 featuring different talks that showcase how new media changed the world we live in.



Attended by student leaders, businessmen and bloggers, the gathering proved to be the convergence of ideas that will dictate how we can influence tomorrow and use social media for progress.

Yours truly, had the chance to present to everyone another big endeavor that CBSi is embarking in, ACT NOW.


What is ACT NOW #actnowcebu? ACT NOW is a new project of the Cebu Bloggers Society Inc. to streamline its newly-formed Outreach Committee, which…

Facebook App: Turn your Facebook Timeline into a Movie

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Facebook became more than just a social networking where friends, families and colleagues get to interact in ways that were not possible some years ago. 

But now it has become one of the most indispensable web applications that we could never live without because basically you can do everything on the site from online shopping, events organizing, group productivity up to raising funds and awareness. 

Now, it has introduced a lot of innovation with the launching of Facebook Timeline. It has changed the way Facebook lets us share our life story to the world.

And as if that wasn't enough, they have partnered with a respected marketing agency, Definition 6 to release an application that creates a movie based on your Facebook Timeline aptly called "Facebook Timeline Movie Maker". It highlights the biggest changes in your life and some amazing photos that plays with great cinematic effects and soundtrack that'll make you say AWEESSSOMMEE. But one catch though, you can't…

Official Jaysee Social Networking Sites | Jaysee Blabs Rebranding Launched!

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I have been putting on hold this blog's branding launch for quite some time now because of a lot of engagements. 

I wanted to be an identity and with so much avenues for expression, I admit I may have been quite inconsistent. 

I wanted Jaysee Blabs not just as a blog title but a reputable source of quality content; a mission I have not concocted not until I reached this far. 

The ironic thing is I am able to pull branding strategies and collaterals on other causes such as the Project Liwanag and iluvfarmers Campaign. and events like the Visayas Blogging Summit and 3rd CBSi Anniversary and other businesses via freelance and office clients... but certainly not on mine. Life, let's just say, has not been that kind enough to give me much time for the things I love.

You can read about the weird Jaysee Blabs story at cebubloggers.com, the mother site of the organization I am actively part of the Cebu Bloggers Society which has also garnered the respect of other institutions for its pro…

Championing Real Heroes Online

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The highest incidence of poverty occurs in the rural areas and we believe that the very people who are feeding us, the farmers who work tirelessly to provide us with food, don't have to remain poor. 

We, Team CPMPC of Young Minds Academy (YMA) Season 5, has been tasked to do a wide range of Social Marketing efforts for a poverty alleviation program of the Municipality of Consolacion. We are campaigning to support Kabalikat sa Kabuhayan, a project which aims to train farmers about modern fruit and vegetable production. 

Basically, farmer beneficiaries from all over go the farm demo site to be trained through the education capabilities of Harbest Agribusiness Inc. The Kabalikat sa Kabuhayan project currently receives mobilization funding from SM Foundation Inc. for the project operating costs which includes training and transportation allowance.

We aimed for great social impact and awareness by tapping on the social media applications that most people are using today. Our elaborate S…

RAFI collaborates with 10 groups for youth development

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The Ramon Aboitiz Foundation Inc. (RAFI) inked a partnership agreement with six civil society organizations and four local government unitsfor the project development phase of the Young Minds Academy (YMA) Season 5, RAFI’s youth leadership and citizenship development program.


The agreement was signed together with the YMA scholars last Aug. 2 at the Bryant George Hall of the Eduardo Aboitiz Development Studies Center (EADSC) of RAFI.

Read on to know 7 Facebook Pages Worth Liking...

Scholars Upscale Social Marketing To Promote Hero Farmers

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Can you imagine life without farmers? A team of scholars from the Young Minds Academy (YMA) Season 5 leadership program can’t. They harnessed the power of marketing strategies mostly through the new media to promote a farmer empowerment project in Consolacion, Cebu. Because of the on-going training that the farmers are undergoing, they will soon yield better and abundant harvests in their respective farms all over Cebu.



One Day is All They Ask - Mom's Day Special Post

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There is this one day of the year where Moms, Moms at heart and Guys doing mommy duties gets to be remembered for all the things that had make them exist and happy in the first place. That is why I was so overwhelmed with so much joy when my sis read to me a Facebook note she created yesterday to honor our Mimi/ Mommy/ Mimz/ Joce. After she read it, I felt it is something that the whole world deserves to know and with her permission here it is:


SHE SHALL RULE THE STREETS TOMORROW! by Tisha Shayne Pingkian on Saturday, May 7, 2011 at 9:27am

She was never my bestest bestfriend. We always argue in terms of fashion. I hated her make-up and she hated my lipstick. I don't like her choice of scents and she disliked my hair color. I wish I were deaf when she started cursing and she wished she was blind when I go out on a date. But all of these were buried in the past. Things started to change 7 years ago when she learned that she was going to be a grandmother.

We really never get to share l…

Jaysee blabs about the power of change

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The world is going to end as we know it and it scares a lot of people lately.Floods, earthquakes, abrupt climate change and unexplainable natural calamities that have been caused by harsh human activities have come abound here and there.

How we protect ourselves is a priority not just for our government but for each of us individually because it is not what our country can do for us but what we can do for it.

Solutions doesn't come by mind setting alone but it has to be coupled with a series of actions that works toward a common goaland that is positive change through the little actions we make that will impact greatly when the time comes. 

Change is inevitable and is the most constant thing in the world and if we do our share in modifying our habits and lifestyle

This day has been really long and fun like that. Companies like Aboitiz Equity Ventures have made it there oath to touch people's lives and shaping the future through the business operations that they do. 
We are formall…

Alter Space: Amazing Pinoy Facebook Game Ever!

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Aboitiz leads once again and this time putting our country in the global map as they have developed the first Filipino Facebook game. We are becoming that awesome. 


Through the resources of their subsidiary, the AboitizPower, the Facebook game is supposed to teach us about the ends of what we are doing on Earth that upsets the whole ecosystem. 

The environmental advocacy that the game entails should be enough to raise enough awareness while at the same time prove that we can level up with game publishers abroad.I first heard about the game titled “Alter Space”when it was introduced to us by the executives of Aboitiz Equity Ventures in a party hosted here in Cebu.

About Alter SpaceAlter Space is a Facebook game developed by Cleanergy.

In Alter Space, players are tasked to take care of their own planet. Players progress by adding points to their Happiness, Current-cy, and Experience levels—while keeping their carbon footprint level in check, otherwise their planet and their avatar will per…

Rockin’ Jaysee Blabs poster

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I designed a poster that showcases my important URLs like my Facebook fan page, http://facebook.com/jayseeblabs which I had just created a few weeks ago. It also promotes my main blog, http://jayseeeblabs.blogspot.com and my photoblog http://life-snaps.blogspot.comAbout the designI love green because it represents the environment which I am truly passionate about, it also speaks of a campaign color that I supported in the last Philippine Elections. I love Myriad Pro because of how elegant the font looks to any digital art which I think best characterizes this blog. The paint smudges speak of how wild my range of topics have become that I start to consider myself as my own niche. I talk about socio civic efforts, the environment, Cebu events, college, technology, food, interesting places, Youtube videos and photography among many others. I also applied the rules of graphic design and broke them.Please like my fan page
to be abreast with the latest awesome content:

Wonggoys: Promising Cebu Band officially launches album

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I have never heard of a band named Wonggoys up until we, some members of the Cebu Bloggers Society Inc., were invited to their album launch last December 9, 2010. I was astonished by the type of music they play as I was expecting something comical as their name suggests. Their songs are smartly written, witty and timely and the vocal pace and range could definitely match those of Bruno Mars’ or Jason Mraz’.


Their album “I’m Not Sure What To Say But I’ll Say It Anyway” speaks about songs that is relatable to anyone who at one point of their lives experienced love, its joys and aches and some other things in between. They are very easy to listen to and their boy like charm in their tracks can get everyone to contemplate or for the girls, to swoon. Their catchy soft rock jazzy songs can make you beat your feet to the rhythm with casual undertones in every line.




Who is Wonggoys?

What Gibo, JFK and Obama have in common

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Saw this on Facebook and I think this is worth sharing. It came with the following description:G1BO's inspiring and charismatic leadership reminds us of Ninoy Aquino in the Philippines and JFK, Jr. of the United States. The unanimous choice of colleges and universities across the archipelago, including UP, ATENEO, UST, PISAY & La Salle among others; not since OBAMA has there been a surge of millions of new votes all coming from the youth. Is a future camelot at hand in the Philippines with a G1BO administration?To know more about him:http://jayseeblabs.blogspot.com/search/label/gilberto%20teodoro%20jrhttp://gibo.ph

Reasons Why I Will Vote Gibo and the Sims 2 “Lipad” Ad I made for him

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POSITIVE CAMPAIGNING
speaks of RECONCILIATION and UNITY.
offers realistic solutions.
He is NOT tainted with corruption or any scandal.
has most KNOWLEDGE on REGION SPECIFIC PROBLEMS
possessed: INTEGRITY, COMPETENCE and CHARACTER.
has the POLITICAL WILL
I loved him so much that I decided to create a music video/campaign for him using my favorite computer game, The Sims 2. With the inspiring song “Lipad” by Rivermaya, I decided to incorporate elements of the plane, him interacting with the commoners, and adding his strongest points as subtitles all throughout, I proudly present to you the

Lipad – Sims 2 Gibo Music Video.


Because he could really need a little more exposure.
Even my own brother has told me to stop campaigning for him because the odds are that he will lose, given the figures that the surveys show and the fact that the voting public is mostly made up of people that (let’s just say) don’t belong to the thinking class and who only depends on the mainstr…

Taking pictures

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If you must know, I don’t own any standalone digital camera but my 1.3 MP camera phone. That’s what happens when you really can’t convince your working sister to buy a decent cam for the family. And mind you, my phone is enough for outdoor or daylight shots. Picasa and Photoshop come very handy. I go to this place with friends or family or I kid around my nephew and instantly, I make a great photo album ready for Multiply. But the selected ones end up in Facebook. When something is shoot worthy, it gets immortalized in as easy as a button click. And that is one thing I love being here at home in Cebu, my nephew and our pets make the best subject besides myself. “Tantrums”
“ERPS”
“Down”
“Opposites Attract” 

The Cuteness that is PetSociety

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Here are a few snaps from the adventure of Cyber, my PetSociety character, as he visits the most creative houses of his friends.Happy PetSo-ing!

Fw: PETA trashes Canadian Seal Slaughters!

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March 15th is the International Day of Action against the Canadian seal slaughter.Join compassionate people like you for this online day of action against the bloody seal slaughter! We'll be posting details in the coming weeks about ways you can help without even leaving your house. From making phone calls to E-mailing petitions to friends, there are many ways to take just a minute to speak up for these animals.Did you know that during Canada's annual war on seals, sealers routinely hook live seals in the eye, cheek, or mouth to avoid damaging the fur, then they drag the seals across the ice? Many of these gentle creatures may not even have eaten their first solid meal or taken their first swim before they are slaughtered for their skin!
Interested in leafleting or setting up a local demonstration? Drop us a line at ActionTeam@peta.org.21 or younger and want to help save the seals? peta2 will hook you up with free stickers and more to hand out at school! E-mail peta2@peta2.c…

Great Birthday Gift: Election 2010 Poster for my idol

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A newfound friend via http://www.facebook.com/giboteodoro asked if he could quote me for his poster. This is how our conversation went:
And yes, that’s me replying with the line “hindi laban… lipad.” And it is true that I actually changed my profile pic to a great photo of Sir Gibo. He ringed me up for my permission and I gladly said yes and I asked his permission if I could disseminate this and he nodded just the same. A cool birthday gift if you must say.
And as the Black Eyed Peas song goes:
Let’s cast amnesia. Forget about all that evil. The evil that they feed ‘ya!

How to be safe using Facebook?

Don't open attachments in emails that look suspicious or come from an unknown or untrustworthy source.Don't open attachments unless you know what they are, even if they're from friends.Delete chain mail and spam from your email and Facebook inboxes.Be cautious when downloading files from the Internet.Be cautious of any message, post or link you see on Facebook that looks suspicious, requires an additional login, or asks you to download or upgrade software.Use an up-to-date browser that features an anti-phishing blacklist. Some examples include Internet Explorer 8 and Firefox 3.0.10.Choose unique logins and passwords for each of the websites you use.Check to see that you're logging in from a legitimate Facebook page with the facebook.com domain.The Koobface Worm
If your account has been used to send spam, and you think your computer is infected with the "Koobface" worm or another virus, please visit one of the online anti-virus scanners from the Helpful Links l…