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Showing posts with the label design

How This Pinoy Print Ad Can Teach Us About Moving On and Letting Go #awesomebrand

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Adding a touch of humor has positive impact on your brand provided the right timing and the right mix of elements. And since the Filipino culture thrives on comedy, it makes business sense to use it in delivering a message that promotes fidelity and fitness in the most unusual of ways.


GNC's Burn 60 product brandishes the slogan Fit Lives Longer in a series of print ads created by JWT in Manila, Philippines, that was plastered on national glossies. The telenovela feel of the ad makes it really familiar to the Filipino market and I just want to single out the character design and details where the illustrators and artists did such a fantastic job. Notice the attention to details such as lighting and shadows, how the canvas was divided to distribute focus and how tension was translated through the character emotions and color tones. The copy is catchy and the art direction, perfect. It has this Disney gone bad feel to it which makes it more laughable.

The situation itself is very muc…

Creative Pinoy Earth Hour Ads That Makes You Look Twice #awesomebrand

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Earth Hour has been a worldwide movement encouraging every one to turn off all lights for an hour as a symbol of our commitment to the planet. Every last Saturday of March and supported by all key global organizations in the world, reminds every one to place the environment on top of every business and personal decision.

Contrary to popular belief, it is actually not an exercise of energy reduction so they don't really measure how much is saved at that period but the lights off and candles on is more of symbolism and for awareness generation.

Thinking that we would lose electricity because of its scarcity would make us value it even more. Generating energy through traditional means has a lot of negative environmental impact that is why we've been taught as child to use it sparingly. It makes sense to consider renewable energy as mainstream source and investing in sustainable business practices is one sure way to keep the world running and save millions of lives along the way. …

Why Cebu has the Best Disco Light in the World #AwesomeBrand

I just recently stumbled on this great new ad by the Department of Tourism. They have done such a great job in marketing the country under the It's More Fun in the Philippines campaign conceptualized with BBDO Guerrero, the famous ad agency who saved the country from the Kay Ganda plagiarism shame.

This 30 seconder is one of a bunch which they aired abroad featuring my hometown, Cebu, the most beautiful island in the world. Bias aside, this island boasts of the best of both worlds: developed modern urban living and ultimate nature-tripping.

What better way to entease the world to book their holidays to Cebu, Philippines than through using familiar icons of the developed nations by using the bait ball of sardines underwater as a reference to a disco ball which coincidentally appeals to young global travelers who wish to have fun. It would've been better if the diver danced too anyway. Genius in the details. Hats off BBDO and DOT!



Consistent advertising in this type of visual po…

How Real Hero Dogs Make Pinoy Brand Successful By Tugging Hearts #AwesomeBrand

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I was blessed to have grown up in a home where pets would run wild and free. Dogs could be very helpful in making childhood better and it surely did a lot of awesomeness for me. They are indeed very loyal and we should be thanking God for being blessed with such creatures whose sole purpose in life was serve and love us.

Here is a great ad created by Campaigns and Grey Makati honoring what could be one of the most underrated films of all time starring Richard Gere and was, on interesting note, based by a true story in Japan, Hachiko. I could remember watching this with my family one silent night and you could just laugh out loud how we would hide our tears from time to time, and by the end of it all, our eyes were so sore it would seem we just survived a street riot that ended with painful teargas explosions.

I could still remember how our Golden Retreiver-ish dog Cyber used to sit beside me in our front porch after a long school day and then his happiness would rub off on me. Man, I …

10 Things That Every Filipino Should Do To Live a Great Life

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As part of branding efforts to make NNC Region VII's initiatives relevant, fresh, professional and appealing to the general public, they availed of my expertise and received outputs that would somehow help champion the causes of this amazing agency.

To know more about the details about the project, read on:

How to do Kickass NNCRVII Rebranding and Awesome Social Media Strategy

While you're at it, I present you the 10 Online Nutritional Guideline Posters for NNCRVII:












Behind the scenes:


Like facebook.com/nncrvii now and be updated with more health and lifestyle tips!



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New Beginnings: The Best of Cebuano Artistry

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It takes a real artist to be able to create something worth talking about: delivering a message across, evoking an emotion, showing beauty bare eyes could not see, inciting an action or inspiring a thought.
Popular belief tells us that art is the most difficult field to embark in because of its subjective nature and after working for four years in the industry, I could say it remains so.
Why Art Some convict that art is a walk in the park because it doesn't need the stereotypical technicalities and analytics. Just goes to show that these people has never gotten their hands on the tools of the artist be it digital or traditional. There is a reason why art has taken over museums all over the world grossing billions of dollars in sales, incited societal rebellions, cultural revolutions, political and worldy spiritual movements that have changed the world simply because they give value that no other field can.

My Art Career I did design for a living. I have been a Web Designer and Grap…

Designing a Real Estate Homepage in Photoshop

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I may not go into details as there are millions of Photoshop tutorials online but I'm going to impart some insights as we move along. First, designing for web means you have to master CSS first so that you could limit your vision to what could be doable for the browser especially for business websites like real estate. 

As what I tell people always, the principles of art must be applied on graphic designs so you can always use them (or even break them!) depending on your call of judgment. 

Studying colors, typography, light, shades, placement, how people scan a web page, what makes a striking image, optimizing photos, finding the best patterns, layering, optimizing screen real estate, interpreting design briefs smartly, Web 2.0 and etc. There are so many things you should know as to what must go on within a designer and a developer's mind.

Suppose I wanted to create a portfolio website for our family's fictitious property and I want it to look clean but at the same time ver…

Inspirational Poster from Great Songs

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All of us go through something... the magnitude differs and so do the situations we battle ourselves in. Life is simple but no one said it's easy, a classic line that rings true every single day.For that, we all need each other and at times when we think we are on our own we draw inspiration from those that empower us somehow.For me, I sometimes get it from really good music and with lines and performances so powerful, I will make it my life's calling to create a series of artworks that give life to the inspiration brought about by today's inspirational tunes.













Always remember whatever it is that is devastating your day, it is not the end of the world, it's just another day... Spread the good vibes!














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CBSi@4: It's More Fun in CBSi

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The country's premier blogging institution that has proven to promote government programs, businesses, events and causes in great ways will turn a year older this Feb. 14.

Cebu Bloggers Society Inc. will celebrating the organizations' founding anniversary with a simple and fun dinner this Feb. 11 sponsored by the Azkals Sports Bar and Grill.

For the event, I have been tasked to design an online poster that will visualize this year's festive theme: It's More Fun in CBSi which also encourages bloggers who may want to join the org to upscale their blogging experience and open opportunities and give honor to the worldwide tourism campaign of our country. I have incorporated the elements of Sinulog and Fiesta in the artwork which definitely encapsulates the Filipino brand of fun.

Happy 4th Anniversary guys! More power to all of us in the online publishing and social media industry!

In behalf of the members and the Board of Trustees of the Cebu Bloggers Society Inc. thank you…

RAFI is now accepting applications for YMA season 6

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Following the launching of the sixth season of Young Minds Academy (YMA) last Jan. 21, the Ramon Aboitiz Foundation Inc. (RAFI) is now accepting applications for the program.

YMA is a youth leadership and citizenship development program of the Eduardo Aboitiz Development Studies Center (EADSC) of RAFI aimed at developing young people to become responsible and accountable leaders and proactive citizens ready to serve the public and its interests. 

This is done through awareness raising, experiential education, immersion, and open discourse, among others. 
It is open to young people aged 12 to 20 years old.

Because of my very wonderful 10 months, I designed a poster showcasing how awesome it is to be a YMAer.



YMA was launched in October 2006 and already ran for five seasons, including a special summer edition held in 2009 for Region 8.

“Through this program, I have discovered what kind of leader I want to be. The change has started in me already. Now it’s my time to be a role model to other…

How to Create Kickass Awesome Tourism Site Web Design

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When I went to Bohol for the second time last year, I fell in love with the resort we stayed in. I was there for a learning visit on some of their great government programs and went to see the mayors and the governor himself. Our resort was in Panglao and I woke up early morning to enjoy the seashores and took some really great photos which got me thinking of designing a tourism site for the place. So as usual on a bored day, I pulled up Photoshop on my computer and drafted what I think is my best work so far. Colors, photos, and user experience design rules were considered as I got going designing a Jaysee Blabs Panglao site. Check it out!










The rotating banner with the cool buttons on the side showcasing the best features of the place.





The phone number creatively placed on a post it together with snapshots of the photos I took.
And yes, that's me on the Book Accomodations call to action. LOL





The footer with with my feet on it.






The header feeds on the thought of using complementary…

Awesome Web Design for Pirate Site AGGRRHH!!!

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Last Christmas, I was able to attend a themed party and I got so inspired with my look that I decided to draw inspiration from it for my next web design project. I ran Photoshop and decided to get my creative juices flowing with logical web design rules running in my mind at the same time and created a homepage design for the i55 Christmas Party. And that's me on the banner. LOL



It's all in the details. Must be effective and consistent.



The main call to action.

The banner exudes old world elements and my photo.





The header with the main navigation, search box and a shopping cart.





The logo.





That's about it! Follow your passion, have an inspiration and just be awesome at all the things you do and you can just be surprised at what you can do. Trust me, I did.




For your web, graphic and print design needs, feel free to drop a line or two:

Contact Jaysee Blabs Now

See more of my designs and the stories behind them at:

Jaysee's portfolio

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