Encouraging its customers to spend time with one another over a McDonald’s meal and a Coca-Cola drink, the two iconic brands introduced the BFF Bundles, meals best shared with friends, enabling them to experience moments of genuine connection anytime, anywhere.
In order to amplify and sustain the #BetterTogether campaign’s big idea of inspiring people to enrich their friendships by being physically together, McDonald’s and Coca-Cola have developed a new mobile app that will make bonding time even more exciting—the BFF Timeout App.
A fun new way to bring friends closer together, the BFF Timeout App is a gaming app which challenges players to go on a “digital timeout” with friends—to celebrate real-world connections without digital interruptions, such as checking their mobile phones. Customers just have to download the app from the App Store or Google Play Store on their iOS or Android phones, log in with their Facebook accounts or play as a guest, invite friends to play, and spend minutes, or even hours, gadget-free.
The game is very simple yet offers a fun challenge to those who find themselves often glued to their smartphones and handheld gadgets, as one can earn badges for more minutes played. The longer you and your friends go on a timeout, the better the reward!
More than being able to play a game with the gang, friends also have the chance to take their timeout to a fun destination! Until July 19, 2014, every purchase of a BFF Burger or Chicken Bundle for three or four comes with a coupon. Each coupon contains a code, which must be entered in the app to qualify for a chance to win a free trip for four! Prizes include a trip to Boracay on the first raffle draw, Coron, Palawan on the second, Singapore on the third and Osaka, Japan on the final draw.
So how long do you think you and your friends can last on a digital timeout? Download the McDonald’s and Coca-Cola BFF Timeout App now and find out!
This is how social media should be designed for, to upgrade the quality of life and experiences and not distract us!
Visit www.bfftimeout.com to know more. Tell us how you’re celebrating real-world connections by using the hashtags #BetterTogether and #BFFTimeout.
#JayseeBlabs Closer Look on Developing an App for your Brand
Your proposition to give a better experience or make their lives easier should be exceeded each and every time as time and resource to download your app has its cost to the end-user. Marketing the brand should come second and make usability and purpose as first.
Multi-national brands should consider placing deep investment in app development to platforms where their consumers spend time on. Customer engagement has long changed and is set to replace the traditional marketing in the next few years or so because of its scalability, reach, cost-effectiveness and "measurability."
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