Showing posts with label awesomebrand. Show all posts
Showing posts with label awesomebrand. Show all posts

The Great Pizza Blowout

Slater Young goes to Cebu to celebrate Sinulog and promote the barkada bonding which the Greenwich Pizza brand stands for, through a night of fun, games and surprises with a Pizza Blowout for everyone on the house! 

SM City Cebu Event Center was jam packed with people eager to satisfy their cravings and meet the winner of Pinoy Big Brother last January 18!

Me and my baby nephew enjoy the show!

Cebu bloggers supporting the event!

Slater grins as his swooning female fans hugs him while serenading everyone before the games began and free pizza was given away! 

Craving for a pizza now? 
Call Greenwich delivery at 254-1000 now!

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The Rise of Techie Pinoy Laborers

Digital skills are seen as most critical to economic growth especially in the Asia Pacific region. Governments are encouraged to revamp education and offer more opportunities for employment to hasten economic development.

To address the increasing demand for skilled technical workers, Intel and TEVSAPHIL are working to integrate the Intel Easy Steps course into vocational programs nationwide.

Yours truly with Cebu bloggers supporting the cause.

To date, Intel Easy Steps, through its various partners, have reached a total of 54,034 grassroots learners and 1,182 trainers.

About Intel-TEVSAPHIL Partnership

Intel is looking at this collaboration to scale the reach of the Intel Easy Steps through the 4,500-strong private vocational school network of TEVSAPHIL INC.

“These days, knowing how to use ICT tools like computers, tablets, word processing, email, the internet among others is imperative in delivering quality services in healthcare, tourism, and business process outsourcing,” 
- Alex T. Escaño, Chairman & President, TEVSAPHIL -

“We envision a future where the Filipino workforce can readily harness the power of technology for both employment and their lives outside work. 
"Our partnership with Intel is definitely a step towards that direction.” 
Mr. Escaño adds.

About Intel Easy Steps

With the Intel Easy Steps course integrated into its programs, TEVSAPHIL will be able to improve the digital literacy skills of both trainers and tech-voc students, who will in turn impart their acquired skills to other members.

Intel Easy Steps teaches adult learners basic computer skills like word processing, spreadsheets, multimedia, internet, and email, and trains them how to use these skills for entrepreneurship and employment. 

“We have seen great success from Intel Easy Steps in the Philippines, and we are very grateful for the continued support of TESDA.
We are very hopeful that with this complementary partnership with TEVSAPHIL, we will be able to reach more technical vocation learners and together achieve a digitally literate workforce in the future,” 
- Yvonne Flores, Corporate Affairs Manager, Intel PH -

#JayseeBlabs on Supporting Vocational Training

For a global technology technology brand, investing in vocational education could only develop positive brand awareness as well as reaching out to potential market, who will, one day, consume and adapt to high-end technology by increasing its value to the life of the learners; a smart move indeed both in business and social responsibility perspective.


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From Kuala Lumpur With Love

 AirAsia Zest, the Filipino Low Cost Carrier that flies hand in hand with AirAsia, was awarded the World’s Best Low Cost Carrier for being awesome in a lot of ways. Despite heavy competition on the market today, they are still able to shine. 

As if that wasn't enough, they just launched their first international flight from Mactan, Cebu to Kuala Lumpur, Malaysia bringing Cebuano personalities and media on board the momentous Flight Z2 187. 

It was run by an all-Filipino crew and they left Mactan Cebu International Airport and arrived at Kuala Lumpur at 9:50 AM carrying 128 guests.

An interesting water-dousing ceremony welcomed AirAsia Zest return flight from Kuala Lumpur when the Airbus touched down at Mactan Cebu airport. Apparently, it is a quirky tradition by airlines when greeting their first flights upon coming home.

“Today’s inaugural flight is only the first among the many new routes that AirAsia Zest will launch in Cebu. 
"Our commitment in partnering with AirAsia, the world’s best low cost carrier, is to build a truly great value airline that will serve the needs of the Filipino travellers and invigorate the tourism industry in the country,” 
Joy Caneba, Executive Vice President and Chief Operating Officer of AirAsia Zest 

Mactan Cebu Airport and AirAsia executives fortifies the partnership in this photo op.
“Our Cebu to KL flight provides yet another link for Filipinos and Malaysians in the areas of trade and commerce but more importantly, we hope to draw tourists from Malaysia to our amazing beaches and natural wonders in Cebu, Puerto Princesa, Davao, Cagayan de Oro amongst others... 
"If we are able to draw even a fraction of Malaysia’s 25 million annual tourists, it will have a significant impact on our tourist arrival record, which translates to more jobs, more food on the table, more opportunities for every Filipino,” Caneba said. 

The hardworking staff of Mactan Cebu Airport prepping for the arrival of the AirAsia.
“Staying true to our commitment to give more choices, better value and enhanced service, AirAsia Zest is pleased to announce that we are adding two new international routes from Cebu." Caneba added. 

The bubbly Phoebe Fernandez  hosts the return of the inaugural flight at the Mactan Cebu Airport.

About Kuala Lumpur

Kuala Lumpur is more lovingly known is a perfect representation of the harmoniously diverse people of Malaysia. From its humble beginnings of a tin mine city, KL has progressively transformed into one of the highly-urbanized capital cities of Southeast Asia. Once you are here, it’s hard to miss the soaring landmark, the Petronas Twin Towers.

About Kota Kinabalu

Kota Kinabalu, is the capital of the Sabah state in Malaysia. A remarkable coastal city that is rich with history and heritage beckons local and international travelers to trek and discover its gorgeous rainforests, interesting  ecosystem and magnificent reefs. Climbing enthusiasts from across nations flock over to Mount Kinabalu which stands majestically at four kilometers above sea level.

About AirAsia Zest

AirAsia Zest is a low cost carrier based in the Philippines.  It serves exciting domestic destinations in the country with international points in Asia including China and South Korea from its hub in Manila.

Never miss out on updates about AirAsia Zest promo seats and announcements by following them in Facebook.

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Building the Nation and Better Ways of Tomorrow

Varsity athletes, honor students and student leaders from all over the county once again came together for the 8th Aboitiz Future Leaders Business Summit at the luxurious Marco Polo Hotel with the theme, "Significantly Changing My Philippines."

Every year, AFLBS gathers about one hundred delegates among thousands of applicants across the country are flown to Cebu to learn business and leadership straight from the executives of the Philippines' best-managed companies and renowned resource speakers. 

"We all have a part to play in nation-building and it's very encouraging to see the youth aspiring to contribute to it.
"But for them to shape our nation towards a better future, we need to shape their mindsets first. This is what we wish to accomplish during the summit," 
- Xavier “Txabi" Aboitiz, Chief HR and Quality Officer of the Aboitiz Group -

Among this year's speakers were:

  • Aboitiz Equity Ventures (AEV) President and CEO Erramon Aboitiz
  • Visayan Electric Co. COO Jim Aboitiz
  • CitySavings Bank VP William Paradies
  • AboitizLand President and CEO Andoni Aboitiz
  • Hedcor President and COO Rene Ronquillo
  • Union Bank of the Philippines Assistant Vice President Anna Aboitiz Delgado
  • AEV SVP for Human Resources Txabi Aboitiz
  • AEV SVP, CFO and CIO Steve Paradies
  • Aboitiz Foundation EVP and COO Sonny Carpio, and 
  • AEV SVP and Chief Reputation and Risk Management Officer Susan Valdez.

One of the summit’s highlights was the Leadership Forum, which featured Aboitiz Foundation President Jon Ramon Aboitiz and Trustee Romy Ronquillo, and Aboitiz Power Corp. FVP for Mindanao Affairs Bobby Orig.

Also present were Maria Ressa, CEO of, and Bianca Gonzalez, TV host and recognized voice of the youth, to give aspirational talks. 

What started as a small gathering of Cebu's brightest soon emerged as an annual coming together of leaders at a national scope.

Pre-summit activities included an enjoyable roundabout of the beautiful city as well as a tour of Don Ramon Aboitiz’s home and the Children of Cebu Foundation, Inc., one of the beneficiaries of Aboitiz Foundation, which celebrates its 25th anniversary this year.


Erramon I. Aboitiz

Erramon Aboitiz is the CEO and President of Aboitiz Equity Ventures, Inc. since 2009, and of Aboitiz Power Corporation since 1998. He also serves as the CEO of Hedcor Inc. (the former Benguet Hydropower Corporation), Chairman of both Therma Marine, Inc., and San Fernando Electric Light & Power Company, Inc., and Executive Vice President of Davao Light and Power Company Inc. In 2011, he was named Management Man of the Year by the Management Association of the Philippines.

He received his Bachelor’s Degree in Business Administration, Major in Accounting and Finance, from Gonzaga University, Spokane, Washington, U.S.A.

Jim Aboitiz Jaime 

Jose Y. Aboitiz serves as the Chief Operating Officer and Senior Vice President of Visayan Electric Co. (VECO). He is also a trustee for the Aboitiz Foundation. He holds a degree in Mechanical Engineering from Loyola Marymount University in California and a Master's Degree in Management from the Asian Institute of Management.

 William Paradies 

William Paradies is the Vice President of City Savings Bank. He was previously a Manager for the Aboitiz Transport System Corporation and a Financial Analyst for Federal Home Loan Bank of San Francisco. He holds a Master's in Business Administration from IESE Business School, the University of Navarra.

Jon Ramon Aboitiz

Jon Ramon Aboitiz began his career with the Aboitiz Group in 1970. At present, he is the President of the Aboitiz Foundation, Inc. He holds a B.S. Commerce degree with a Major in Management from the Santa Clara University, California.

Romy Ronquillo 

Romy S. Ronquillo is a member of the Executive Committee of the Aboitiz Foundation, Inc. and also serves as a trustee. Bobby Orig Bobby Orig is First Vice President for Mindanao Affairs of Aboitiz Power Corp. Andoni Aboitiz Andoni Aboitiz serves as President and Chief Executive Officer of AboitizLand, Inc., where he previously served as Chief Operating Officer.

Rene Ronquillo 

Rene Ronquillo is the Chief Operating Officer of Hedcor, Inc. Anna Aboitiz Delgado Anna Aboitiz Delgado is Assistant Vice President of Union Bank of the Philippines.

Xavier "Txabi" Aboitiz 

Xavier Jose Aboitiz has been Senior Vice President - Chief Human Resources Officer of AEV since 2004. He is also Senior Vice President for Human Resources and a member of the Board of Advisers of Aboitiz & Company, Inc; Director of Pilmico Foods Corporation and Visayan Electric Company, Inc. He took up Business Administration-Finance at Gonzaga University, Spokane, U.S.A.

Steve Paradies 

Steve Paradies is the Chief Financial Officer, Senior Vice President, and Corporate Information Officer of Aboitiz Equity Ventures Inc. since 2004. He also serves as the Senior Vice President for Finance of Aboitiz & Company, Inc., the Vice President of AEV Aviation, Inc., and the Vice President and Treasurer of Aboitiz Jebsen Bulk Transport Corp.

 He received his Bachelor’s Degree in Business Management from Santa Clara University, California, U.S.A.

Sonny Carpio 

Augusto P.I. Carpio III is the Executive Vice President and Chief Operating Officer of the Aboitiz Foundation, Inc., He also serves as the Managing Trustee of the executive committee of the foundation. 

Susan Valdez

Susan Valdez is Senior Vice President and Chief Reputation and Risk Management Officer of AEV. She is also a Trustee of the Aboitiz Foundation. She is a graduate of Bachelor of Science in Commerce, major in Accounting, from St. Theresa's College and earned her Masters degree in Business Management from the University of the Philippines.

She has completed a program on Management Development at Harvard Business School, Boston, U.S.A.


Maria Ressa

Maria has been a journalist in Asia for more than 25 years, most of them as CNN’s bureau chief in Manila then Jakarta. She became CNN’s lead investigative reporter focusing on terrorism in Southeast Asia and wrote "Seeds of Terror: An Eyewitness Account of al-Qaeda’s Newest Center of Operations in Southeast Asia" (Free Press, 2003). The book was the first from the region documenting the growth of Jemaah Islamiyah and its links to Al-Qaeda.

Maria has worked for every major television network in the Philippines and was one of the founders of independent production company, Probe. In 2005, she took the helm of ABS-CBN News and Current affairs, for 6 years managing more than 1,000 journalists for the largest multi-platform news operation in the Philippines.

She taught courses in politics and media for her alma mater, Princeton University, as well as in broadcasting at the University of the Philippines.

Her latest book, "From Bin Laden to Facebook," is part of her work as the Author-in-Residence and Senior Fellow at the International Centre for Political Violence & Terrorism Research in Singapore.

She was named the Southeast Asia Visiting Scholar at CORE Lab at the Naval Postgraduate School in Monterey, California. 

Bianca Gonzalez

Bianca Gonzalez is a Filipino model and television host. At 23 years old, she became the youngest person to be cited by the People Asia among the Most Influential Personalities of the Year. She also became the editor-at-large for Meg Magazine and holds a lifestyle column at the Philippine Star.

She was appointed a UNICEF Philippines Child Rights Supporter in 2012. She holds a degree in Communication Arts, Minor in Philosophy from the Ateneo de Manila University.

For more information about the summit, visit, and


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Tile Giant Takes a Clean Step Forward

An Asian conglomerate marks its centennial anniversary as a building materials leader in two of the biggest industry events in Cebu. 

The launch of the SCG Elite Card and the Cebu Con 2013 will highlight the firms innovative offerings and fortify its local partnerships.

SCG Elite Card launch held recently at the Marco Polo Plaza, Cebu.

About SCG Elite Card

The SCG Elite Card is open for membership to all architects, interior designers, contractors and companies.

By simply purchasing or recommending selected Mariwasa, CPAC Monier and SCG Marketing products, they will accumulate points and get exciting benefits and rewards such as gift certificates from dining, entertainment and leisure establishments, as well as travel tours and gadgets, among many others.

“Over the years, the SCG Group has continuously adjusted to changes and opportunities, and has pledged to drive innovation in products, services and processes. 
"It is a great opportunity to launch the SCG Elite Card in Cebu as the city experiences an emerging economy, a growing tourist industry and numerous infrastructure and construction opportunities,” 
- Mr. Jakkrit Suwansilp, VP of Sales and Marketing at Mariwasa Siam-Ceramics, Inc., and Brand and Marketing Director of SCG in the Philippines -

Aside from the launch of the SCG Elite Card, the night was a fun-filled affair with group performances, live bands, and even a raffle.

“To be able to grow as a company and have the opportunity to revolutionize products while maintaining success is only achieved by reinventing products and working with our stakeholders.

"Today, therefore, is a celebration of exactly this – innovation and partnership for driving competitiveness and sustainable growth,” said Mr. Kongrit.

As SCG celebrates its 100th year anniversary, the company aims to promote a lifestyle that is sustainable and environmentally friendly through its innovative products.

Cebu Con Exhibit

SCG also pushes for innovative living as it participated in the Cebu Con 2013, held at SM City Cebu.

“With more product choices in the market, Filipinos have developed a more sophisticated taste when it comes to choosing materials for their homes, and are willing to acquire higher-quality products to build their dream homes,” said Mr. Suwansilp. 
“At the same time, it is very important for them to get value for their money.”

“We foresee the needs of the Filipinos and respond by creating innovative products and services that are superior in performance and have unique, functional designs. 
"Our market reaches nationwide and also sets out a strong network in Cebu,” he added.

Techno-Bliss Tiles

Mariwasa featured their “Techno-Bliss” tiles, which are second generation innovative tiles using the latest technology. Made of modern celadon tiles, this is also stain-resistant, easy to clean and maintain, and will last longer than ordinary floor tiles.

“SCG is ready to respond to the demands of Filipinos in continuously enhancing their quality of living while at the same time through the great selection of innovative, functional and eco-friendly product offerings from our various product brands,” said Mr. Suwansilp. 

For more cool event photos check out the Facebook Page

This is a press release.

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How These Young Teams Saved Countless Filipino Lives

A group of nursing students from West Visayas State University won the first national grand prize winner of Unilab Ideas Positive, a nationwide social marketing competition for college students that enables them to address health and wellness concerns in communities.

Team Waya

Team WAYA was named the winner after successfully bringing down the incidence of diarrheal diseases in Sitio Pang-pang in Dumangas, Iloilo from 75 cases when they started in May 2012 to zero incidence in the first quarter of 2013, after completing the implementation of their social marketing project called “Tahong for Life.”

“Tahong for Life” focused on proper hygiene and sanitation practices for families engaged in “pagtatala” or mussel deshelling, which is the main livelihood of families in the sitio. Mishandling of the mussels was identified as one of the causes of diarrheal diseases in the area.  

Not only did the team teach residents proper food handling practices, but they also built four deshelling centers made of nipa hut and provided residents with sanitary equipment like hair nets and aprons to reinforce the proper sanitary behavior.

They also successfully mobilized the community to practice Bayanihan spirit through  a series of clean-up drives that transformed the community from a smelly and filthy repository of mussel shells into a clean community complete with concrete pathways made from crushed mussel shells mixed with sand and cement.

Team WAYA used the P100,000 seed money from Unilab to implement their social marketing project. 

They are one of 12 teams chosen nationwide by Unilab to receive training on social marketing, as well as seed money to help them turn their idea into actual solutions for communities. 

The winning team is composed of Charibel de Pedro, Michael dela Peña, Alfred Dicto, Hanna Dolduco, and Rexell Ela. They took home P60, 000 in cash, individual medals, and a team trophy. They will also be attending a social marketing training courtesy of Unilab.

Kabataang Katipuneros

The runner up winner is a team from University of the Philippines Visayas called Kabataang Katipuneros who successfully treated the malnourished children in Bgy. La Paz in Guimaras through their multi-factorial health and nutrition project.

As a result, Bgy. La Paz lowered its rank from the number one barangay with most number of malnourished children to number 20 in the whole of Guimaras.

Team Green Label

The other runner up winner is a youth team from University of Southeastern Philippines in Davao called Team Green Label who also successfully treated malnourished children in a public elementary school by turning an idle lot into an organic vegetable garden that became the source of food for the school’s feeding program. They also taught proper sanitation practices to children and integrated a health and sanitation teaching module in the school’s curriculum.

About Unilab Ideas Positive

“Unilab Ideas Positive is about positive ideas and positive outcomes.  
"The winning teams are living examples of how small youth teams with big ideas can make a long-lasting, sustainable difference in local communities.   
"Their creativity, resourcefulness, passion and energy inspire all of us.  
"We are grateful to have the opportunity to work with them, enabling them to turn their ideas into reality, working towards a healthier Philippines, one community at a time,” said Unilab Foundation Executive Director Rhodora Palomar-Fresnedi. 

These 12 youth teams nationwide accepted the challenge from Unilab Ideas Positive to make the Philippines a healthier country to live in one community at a time. 

After undergoing a social marketing bootcamp, the teams implemented their projects that would address a health problem in their chosen communities.

In just a span of 6 months, these teams touched the lives of 12 communities in Baguio, Batangas, Cavite, Camarines Norte, Cebu, Iloilo, Davao and Metro Manila.


  1. Palomar-Fresnedi sat in the Board of Judges together with 
  2. Human Heart Nature founder Anna Meloto-Wilk
  3. Hapinoy founder Mark Ruiz, 
  4. former dean of UP College of Social Work and Development Dr. Angelito Manalili, 
  5. UP Manila public health professor Gayline Manalang Jr., and 
  6. Undersecretary for Presidential Communications Office and Head of Philippine Information Agency Mari Oquinena.

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To a Different Summer Level of McHappiness

It’s the start of another epic summer. Everyone looks forward to days of fine sunny weather at the beach and afternoon hang-outs with friends or family. 

Whether a summer trip is in order or not, this vacation can be made more fun with any of the McFloat Rainbow Medley. 

jaysee pingkian jayseeblabs with xian lim
Yours Truly with McDo Brand Ambassador Xian Lim as he introduces the newest offering from the global franchise.

McDonald’s welcomes this season with a set of yummy flavors from the McFloat Rainbow Medley. Load up on four fruity flavors – Green Apple, Melon, Strawberry and Lychee. Each flavor is filled with the right amount of softdrink fizz and soft serve creaminess that is sure to cool you down.

Looking for the ultimate summer merienda? Make sure to pair that fruity sweetness with Pinoys’ favorite golden crunchy savory treat. If you’re craving for this, look no further than ordering the McFloat and Fries Combo.

Share your McFloat happy moments at McDonald’s Facebook fan page, or on twitter, @McDo_ph

This is a press release.

#JayseeBlabs Why Businesses Need To Target Millenials

Global brands like McDonalds' has significantly placed a lot of resources in deciphering what their targeted consumers love, the Millenial Generation. They have used localized stellar power to drive awareness such as brand ambassadors in the likes of Xian Lim. They even showcase apps, promos, new category products that are meant to appeal to young friends.

Why is this trend going on and why your business should care? (1) Marketing teams want to get hold of young patrons as they start grossing more income and establishing families, and (2) younger age group have been the historical source for movements in style, culture and food. But the (3) reason studies around our age band prove is that older buyers are progressively learning from their children, such as how to use smartphones.

Big chains have reinvented themselves to be more relevant to the cohort where smart informed choices is already a part of the purchase lifecycle. They have used organic fresh food in their selection and in their graphical messaging and the usage of sustainable packaging to instill corporate accountability. They also have become more visible in social programs in addressing issues revolving humanity and have capitalized on social media marketing to initiate conversation and cultivate community and fellowship.

Do the same and you'll find yourself within their ranks in the next brand and trust surveys.

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PBA Legends Do Something Awesome That Inspires These Young Kids

PBA superstars Jojo Lastimosa and Johnny Abarrientos returned once again to Brgy. Casuntingan, Mandaue City where a basketball court dubbed as the “Court of Inspiration” was built.

The program is part of a nationwide advocacy to promote a culture of hard work and dedication, where pain is seen as a badge of honor.

Dubbed as the Galing Mo Camp, the training program will reward not only those who work hard but also those who demonstrate the attitude of champions. They trained young, local basketball players demonstrating heart and skills for a chance to receive special training in Manila under the basketball legends, all aside from winning cash grants for themselves and their communities.

Jojo Lastimosa and Johnny Abarrientos shares tips and their humble beginnings during the press conference.
Jojo Lastimosa and Johnny Abarrientos shares tips and their
humble beginnings during the press conference.

Championing Hard Work

Five of the best local prospects that would be chosen will be sent to train in the program's national leg, along with others from

  • Iloilo, 
  • Bacolod, 
  • Butuan, 
  • Sarangani, 
  • Davao, 
  • Cagayan De Oro, 
  • Cebu, 
  • Tacloban and 
  • Zamboanga and the chance to be scouted in amateur and collegiate leagues.

But more than improving talent, Lastimosa stresses that the program seeks to instill the value of hard work, dedication and good attiitude, especially among the young participants.

“Gusto namin na maranasan nila mismo yung pagsisikap na kailangan para mag-excel sa buhay” 
(We want them to realize firsthand the amount of hard work that's needed to excel in life), he tells.

Through the advocacy, Alaxan FR and the basketball legends aim to “inspire greatness through sheer diligence.” Through both advice and direct experience, they constantly remind the new generation of basketball players about the value of hard work in achieving dreams.

Helping the Community

“Pero hindi lang 'to para sa sarili nila. Kung talagang magpupursige sila, at kakikitaan ng tamang kaugalian, may pagkakataon silang matulungan ang kanilang barangay.” 
(This isn't just for themselves. If they train hard enough and exhibit the winning attitude, they could also get a chance to help their community), says Lastimosa. 

The top 10 participants in the national roster will receive Php 20,000, as well as a Php 100,000 financial grant for an infrastructure project for his community.

Fun event photos at

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How Cebuana Lhuillier Celebrated 25 Years

Cebuana Lhuillier has yet again proved itself at the top of their game as they had the whole town talking with Pistahang Cebuana! 

All roads led to Cebu Coliseum last September 14 as they bring together the country’s brightest music legends, Sarah Geronimo, Erik Santos and Christian Bautista in an exclusive members’ only concert.

What better way to celebrate the amazing 25 years of Cebuana Lhuillier’s amazing Pawning and Remittance Service and a lot of other top notch financial services than through a night of world-class Filipino talent.

As joy reverberates all over the stadium, Cebuana Lhuillier’s 24K Cebuana members were all treated to a chance of bringing home great cash and wonderful prizes from the raffle draws and pre-event party playoffs.

Looking back through the years and the millions of lives changed, including yours truly, because of their top-notch innovation in services assisting Filipinos in great times of need, I am wishing Cebuana Lhuillier more successes in the future.

The event was event well-attended by the whole Lhuillier clan as they toast to this remarkable milestone.  Ambassador Philippe J. Lhuillier, Señorita Edna Diago- Lhuillier, PJ Lhuillier CEO and President Jean Henri Lhuillier were all there sharing the roots of the businesses and was sincerely honored with the patronage of their loyal clients and hardworking employees.

Enjoy these awesome moments:

Sarah Geronimo, Erik Santos and Christian Bautista

Sarah Geronimo, Erik Santos and Christian Bautista

Sarah Geronimo, Erik Santos and Christian Bautista

Sarah Geronimo, Erik Santos and Christian Bautista

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Social Welfare Champions, Ultimate Change Shapers

Lihok Pilipina Foundation Inc.

Social Welfare Champions, Ultimate Change Shapers 

Feature by Jaysee John R. Pingkian, author of  Jaysee Blabs

Action is the most definite thing one should do if he wishes to become an architect of change, and to mobilize hundreds of families to battle poverty and abuse could be a legacy worth talking about in the decades to come.

There are a lot of institutions that caters to protecting women and children but one goes beyond their purpose to solve the bigger ills of this society.

Child protection is very close to my heart because I am witness to cruelty against them almost every now and then; and to be powerless at times, makes me rethink how I perceive this world, but now knowing that a group of individuals are putting their acts together to rescue them, and alleviate them from poverty along the way, is, by far, the best discovery I have ever made.

Introducing Lihok Pilipina Foundation Inc. (LPFI)...

Uphill Climb

Lihok Pilipina Foundation Inc. (LPFI) was organized from the dream of one woman for a safer more livable society. 

Ms. Tessie Fernandez, the embodiment of a very vigilant and active citizen and a proud Cebuano everyone can only hope to emulate, is used to quick action that is why she sought the aid of different institutions to make Lihok Pilipina what it is today: an organization that values life more than any other.

Ms. Tessie Fernandez of Lihok Pilipina Foundation Inc.
Lihok Pilipina started with operating its credit program for the women of Cebu City. This gave the mothers a glimpse of hope as they are able to start their own micro-businesses in their respective communities from sari-sari stores to small scale food shops we commonly refer to as carenderias.

The foundation actually monitors the lives of their beneficiaries that is why it came as an alarm to them why the ladies began missing out important meetings. It was then that they had learned that “family trouble” kept them from venturing into other things and was ultimately the cause why most of them eventually falter on their payments and closed their shops.

Being with the women whom she has considered family, Tessie and her team made it their newfound mission to protect women and children at all cost because she could not bear to hear any more stories from them as to how they got their bruises from their husbands who ventilates their anger quite too much, quite too often.

"At first we thought of addressing domestic violence just as a strategy to resolve the difficulties in the credit program. But it became an issue itself because we found out that it was such a huge concern among the women," she explains.

Their bigger mission is to have “communities that are dynamic, non-violent, viable, effective, militant and self-reliant, where the dignity of women, children and men are upheld and continuously developed.”

Different challenges hindered Lihok Pilipina  as they opened their doors to accommodate a new set of issues. They launched the Women’s Support and Crisis Center which welcomed women who were raped and abused both physically and mentally. They needed a home for battered women to stay, logisitics, supplies and transportation as more and more women call for their help. Good thing, legal representatives were not a burden as they have lawyers in the Board of Trustees. With all the requirements that she needed to furnish to complete this mission, she pooled together all the people she could gather. From former classmates in law school, to community organizers and even tapping on development workers in the University of San Carlos, government and in NGOs, Tessie and the rest of Lihok Pilipina team was able to help victims appreciate the new day in their lives that has come.

To see more about the roots of the foundation and the women who inspired Tessie to build the org, see this 3-part documentary film produced by Advocacy Videos:

Change is a very herculean task that even Jesus in his time had a hard time doing. But given the right strategies, approach, and support, you can shape a nation one person at a time. That’s just what Ms. Tessie and her team did. 

I can just marvel at the great works of her organization as I researched and actually saw the people who are living testaments of Lihok Pilipina’s successful efforts all these years.

Change Shaping Today

Lihok Pilipina’s celebrated accomplishment was the conception of the Office of the Urban Poor as one of the specialized division in Cebu City Hall and has aided close to 3,000+ clients in Cebu City alone.

They bear on to reach out to women and children needing shelter and immediate attention due to domestic violence and abuse cases.

They were also able to find ways and means for policemen to undergo gender sensitivity trainings as they handle these very vulnerable issues. They were also able to stir up national buzz as the front page of a daily showed their research results on domestic violence and eventually caught the attention of then President Ramos who reprimanded DSWD for their indifference on such a grave issue. From that, the Bantay Banay (Family Watch) was born.

They even won the heart of then Cebu City Mayor Tomas Osmena who said “[Lihok Pilipina]  can do it better. Why don't I just give you money to continue what you are doing?” That’s because he was referring more cases to LPFI rather than his office so he funded around 15 barangays to organize a Bantay Banay group. Eventually, the performance of the program became so phenomenal that it other places invited LPFI over to organize it for them and history soon followed that this program reached Dumaguete and Misamis Oriental.

But I think the best achievement of LPFI are the lives that has changed as they champion social welfare and poverty alleviation efforts; two heavy issues that even United Nations is on the verge figuring out how to combat against... a battle we've been losing since human civilization began.

Tale of Success

I can talk all about Lihok Pilipina the whole day and it still wouldn’t be enough as they have more programs that have passed critical acclaim like the Community Waste Management Project and their Youth Program. To think they already have the Savings and Credit Center and Support and Crisis Intervention giving them load that the most powerful being would grow tired of.

The Triennial awards is the ongoing effort of the Ramon Aboitiz Foundation Inc. (RAFI) to look for and distinguish the underappreciated heroes in the Visayas and Mindanao region who set an example of lives dedicated to help and serve others. It goes without saying that Lihok Pilipina’s feat is a milestone when it bagged home the Most Outstanding Institution award in the Triennials last 2005.

"With the country being preoccupied with political turmoil, our feat should serve as an encouragement for others to do their share. We should stop talking and do the action," Fernandez said.

The cash and trophy that the foundation holds is not even enough to compensate for all the work that they had done, the change that they have initiated. But they, for one, ask for no compensation as they take great joy in helping others and I think every single one who are familiar with NGOs and social work know this kind of fulfillment.

With the great impact that this foundation has been rippling into Filipino society, I give them my highest respect and all. But there is still a lot of work to be done and the humble team behind Lihok Pilipina assures me that they will never rest on their laurels until every Filipino and possibly every person in the world is safe and happy.

How You Can Help

Contact them now to refer domestic violence cases, volunteer, donate:
Ms. Tessie B. Fernandez or Mr. Alex Ocampo, Executive Director

(032) 254-8092
(032) 256-1341
(032 )254-8072

(032) 254-8072


Or visit their office at:
102 P. Del Rosario Extension, Cebu City

Lihok Pilipina Foundation Inc.

Social Welfare Champions, Ultimate ChangeShapers 

Feature by Jaysee John R. Pingkian, author of JayseeBlabs

Social Entrepreneurship And The World

Yes, the values of a non-government organization and the economic gains you can get from business management can actually work well together through an innovation called social enterprise. 

What better way to learn more about it than talking with someone who has succeeded in implementation and in turn changing the lives of his beneficiaries. 

But he doesn’t want me to use that term since it is not a dole out or patronage so I will be using the term business partners to his nanays. Bam Aquino, presidential cousin, was just so pumped up to talk about his program the Happinoy Stores which aims to find sustainable ways to help the poor in their micro-retailing business development. 

“The level of dignity is not compromised and the empowerment is genuine. Iba kapag sila ang may-ari ng tindahan,” he says.

Before the Jaysee Pingkian jayseeblabs  interview, Bam Aquino already welcomed us with his passion on  his new found love, his social enterprise.

The energy and dynamism he exuded all throughout the interview was just overwhelming. But I just can’t help to notice his likeness to his uncle, the iconic Benigno Aquino Jr.

He started with seven communities in 2007 and now has over 200 communities with a total of 10,000 to 12,000 stores. He is actually going to Singapore to compete for a grant under UN Project Inspire. Two of the ten finalists came from the Philippines including his social enterprise.

When asked about the biggest challenge to all of this, he has to say that the level of stress you get as an NGO and business is a lot but the “gains is so much more.”

“Aside from raising revenues, we change the mindset of our nanays, we change the way they look at themselves and the community,” he exclaims adding the empowerment and involvement of the nanays in the program. 

He even adds that he is not afraid with new players in the industry but instead encourages social enterprising in the country because it is so new there is a big market, there are a lot of business models to try and theories to prove. He even tells us that it’s not his first as he had ventures in the past that didn’t work out so well.

But what is not included in the video soon to be posted is when I asked him, “we all know your social and economic status, how were you raised to serve the poor?”

“I was not. I was raised just like everybody else,” he replied. 

He was a young boy during the EDSA revolution where all the upheavals led to uniting Filipinos and he guesses that he would always strive to relive that moment.

We’ve also learned from him that we can unite in social enterprise because politics is very fleeting. It’s a scale game, more people in the program means more purchasing power.

When I asked him about his indicators for success, the impact they made on the environment and the communities and margin of profit on both ends, he adds that the results of the self-image survey says so. The 'nanays' actually start to think better of themselves through the program.

Future of Social Entrepreneurship

His business is built on the backbone of the microfinance industry. And as to his being visionary, I asked him where all of this is going in the next 10 years, he has this to say:

“The old models of NGO and business are already merging. Getting grants is dying. 
"Unless you are GK or WWF, other NGOs must shift to enterprise model to sustain. We need to engage the market. 
"The revenue can’t be the only bottomline anymore. Social impact is just as important.”

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