Showing posts with label awesomebrand. Show all posts
Showing posts with label awesomebrand. Show all posts

Watch Why Manila Motorists Had a Great Morning #awesomebrand

City life is something dreadful for the everyday motorist. Though there are beautiful reasons to smile and welcome the day, we can't help but linger about things to do at home, stressing about tasks to complete at work and, yes, frown upon the dragging traffic that makes mornings the worst part of the day for some. Then there comes a fastfood chain who made the most pleasant surprise in a PR stunt that brought joy in the most unexpected of ways.



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Why Being Fashionable Was Never This Good. Literally.

#ShowYourStripes for Ronald McDonald Bahay Bulilit Program

Doing good is always in style!


Starting November 15, McDonald’s brings you the limited-edition red and white striped socks in select restaurants in Greater Manila Area.

For only P100 a pair, you can #ShowYourStripes as an addition to your OOTD plus you are able to help build the next Ronald McDonald Bahay Bulilit in the country.

Striped. Jeric and Jeron Teng.

McDonald’s and Ronald McDonald House Charities (RMHC) Philippines join the 40th global anniversary of RMHC by inviting Filipino customers to wear the red and white striped socks to support the Ronald McDonald Bahay Bulilit.

Ronald McDonald Bahay Bulilit


Bahay Bulilit is one of the flagship programs of RMHC in the Philippines. It is in partnership with the DSWD and with LGUs that build daycare centers in communities that need it most. It is a safe place for children to learn and play, free of charge, while their parents are at work.

McDonald’s has 25 Ronald McDonald Bahay Bulilit daycare centers to date. Its latest Bahay Bulilit was recently opened in Tacloban, Leyte to reinforce its commitment to help the community of Tacloban a year after Typhoon Yolanda.

“We were in awe with the community’s warm welcome of the Ronald McDonald Bahay Bulilit in Tacloban.  We are now more motivated than ever to continue this ripple of change through the #showyourstripes.” said McDonald’s PH President and CEO and RMHC PH President Kenneth Yang.

“We invite every Filipino to show their stripes and join us as we build more Ronald McDonald Bahay Bulilit for more kids who need it most.” Yang added. 


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Are You A Filipino College Student And Want To Travel The World For Free? This Is For You!

"Go Green in the City" Global Competition.


Be part of the journey as young students like you innovate and crunch out smart ideas to make cities smarter.

Compete for a trip around the world and a career opportunity at Schneider Electric, one of the biggest global specialists in energy management.

Open to all Filipino college students of any course who have ideas that utilize, optimize, conserve and or generate electricity. No need to create an actual prototype. Just a one-pager of what you think will change the world someday.


Four easy steps:

  1. Register.
  2. Fill out your profile.
  3. Form a team of two with, for diversity purposes, has at least one girl in the group.
  4. Submit your one page case solution.

Deadline for submission of proposals is February 1, 2015.

Inform your colleagues and the professor you have chosen to become your mentor about this today and start exhausting all available resources to conceptualize your project.


Pinoy Pride


In 2013, two engineering students from the Ateneo de Manila University outperformed more than 25 other teams from around the world. The competition gave them the chance to showcase their talent in the global search for viable energy management solution.


Alyssa Tricia Eloise Vintola and Lorenz Ray Payonaga

Alyssa Tricia Eloise Vintola and Lorenz Ray Payonaga won with their entry project entitled ‘Oscillohump’, an awesome energy management solution that harvests energy from road humps using the concept of induction. To explain it further, it simply means that whenever a vehicle passes through the Oscillohump, they generate power that charges a battery which may be used to power street lamps, traffic lights, or CCTV cameras. They even had the chance to get an all-expense paid visit to Paris, Massachusetts, Rhode Island, Denmark and Indonesia.


What are you waiting for?


Think Big. Think Green. Think Schneider Electric.
Visit gogreeninthecity.com now

P.S. Event photos from the Shangri-la Makati Press Conference to be posted soon.

#JayseeBlabs Closer Look on Contest Marketing


There are a lot of ways small businesses can benchmark on Schneider Electric's marketing strategy. If you have noticed, they used competition for brand marketing. They are trying to reach the Millenial Generation as a company of choice as part of talent acquisition and brand positioning in the potential market.

Yours Truly with EON Team Members


The stakes they are offering are very exciting and the learning experience that they will get is definitely priceless. The competition they are organizing will also aid research and development and stir up creative outputs in the chosen field as a catalyst of idea generation and eventually it might trigger new lines of businesses as well.

As Mashable.com reports, "Like other tools, contests can be extremely effective when used as part of a comprehensive social media strategy." Consider mechanics, platform, reach and target audience, regulations, industry reports and trends, specific measurable goals such as brand awareness or inspiring change or entrepreneurial spirit, prizes, and assess the current strengths of your company and brand as well as the opportunities for growth and understand how you can use that to your advantage.




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Did You Know You Are Losing Four Days Every Month, Here’s Why

Filipino motorists, apparently, spend over a thousand minutes each week on making decisions alone. At least that’s what a recent study reveals. 

We might not notice it but if we look at the bigger picture, we dedicate a large part of our lives unknowingly just to scratch our head stressing over life’s small unnecessary details.

A nationwide study by Shell publicized that Filipinos make over 30 conscious decisions each day that could have been dedicated to more important things like spending time with family, reaching organizational goals in your career, finding ways to expand your business, and laughing out loud with friends. As a firm that aims to make their customers’ lives easier, they are currently looking into ways in providing more value through introducing products that we can rely on.


With Shell's Celebrity Driver of the Year, Ms Bianca Gonzales sharing her experience with smart long haul driving.
With Shell's Celebrity Driver of the Year, Ms Bianca Gonzales sharing her experience with smart long haul driving.

With a lot of pressures about modern city living, our evolving needs have been the top priority of today’s top service and product providers.

Mango Tree in Bonifacio Global City Taguig City Metro Manila packed with bloggers and media practitioners celebrating the feat of the participants and winner of the Shell Driving Challenge.
Mango Tree in Bonifacio Global City packed with bloggers and media practitioners celebrating the feat of the participants and winner of the Shell Driving Challenge.

We should be conscious even in our small actions from now on and literally make every second count. For time can never be taken back once wasted. 

The Shell FuelSave Good Choice Report poked into the lives of commercial drivers, private individuals, moms and college students who drive at least once week, from different key cities such as Metro Manila, Dagupan City, Batangas City, Metro Cebu and Davao City. It is indeed revitalizing to note that our fretfulness even in deciding where to eat, what to do, where to go, to milestone decisions such as career and financial planning takes up a huge chunk of our lives.

“We recognize that our customers are very busy people and are pre-occupied with so many things,” says Mr Anthony Yam, VP Pilipinas Shell. 

While most Filipino motorists make decisions based on own personal prejudices and considers themselves as strongest influencers in their decision-making, there are a lot of things being put into regard. Funds, family and life partners are naturally being consulted as well.

The study also emphasizes that these decisions are done in the morning, while out of home and most of the time, on the road. These are things we all know already, can all relate to and it is saddening that it had to take a corporate study to make us aware of our habits.

Beautiful models manning the Shell app kiosk at the event.
Beautiful models manning the Shell app kiosk at the event.


And just a great way to highlight how making good choices impact our lives positively, Shell organized a Driving Challenge event. Putting together celebrity Bianca Gonzales and 13 everyday drivers test road savvy and fuel efficiency skills as they drive from Bonifacio Global City to Batangas and back. To those who are not aware of how long a drive that is, it is about 240 kilomoters. That’s around five audiobooks, 10 US Top 40 albums, singing your next favourite song on Spotify, ranting about that annoying girl at work or taking a pic of the cars in front you for Waze points and the list goes on.






Shell Fuel Scientist Mae Ascan, the only Filipino Fuel Scientist in the world, gave a special mentoring session to the participants on smarter driving behaviors. Ultimately, through this Challenge, choosing the right fuel does not have to be a tough decision, states Mr Yam. And yes, there’s a hundred years of street cred of the conglomerate to prove that.

What is your goal for today? How will you make life’s precious minutes count? What difference will you make after reading this?


#JayseeBlabs Closer Look on Consumer Studies

Knowing all about your consumer will make you a greater company since you would be able to adapt to lifestyle changes that might be influencing them as they make choices. Consumer Studies are a great way to and Shell did a great job at collating data and developing marketing strategies that revolves around the results.

Business communication can aid in resolving market problems as people make smarter decisions and the way they did information acquisition and manipulating it in such a way that it would promote the brand was a great way of making a process personal for a company of a global heritage.

There are a lot of consumer behaviors that you should put a focus to such as social, economic, psychological, even technological. Sampling methods based on what your research goals may be employed accordingly. You can reach your consumers by personally communicating with them through your social media channels or 'incentivizing' their answers through e-survey prizes.




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How This Pinoy Print Ad Can Teach Us About Moving On and Letting Go #awesomebrand

Adding a touch of humor has positive impact on your brand provided the right timing and the right mix of elements. And since the Filipino culture thrives on comedy, it makes business sense to use it in delivering a message that promotes fidelity and fitness in the most unusual of ways.


GNC's Burn 60 product brandishes the slogan Fit Lives Longer in a series of print ads created by JWT in Manila, Philippines, that was plastered on national glossies. The telenovela feel of the ad makes it really familiar to the Filipino market and I just want to single out the character design and details where the illustrators and artists did such a fantastic job. Notice the attention to details such as lighting and shadows, how the canvas was divided to distribute focus and how tension was translated through the character emotions and color tones. The copy is catchy and the art direction, perfect. It has this Disney gone bad feel to it which makes it more laughable.

The situation itself is very much personal to everyone as we have a mix of macho culture and tolerance to infidelity. Heck, we even re-elected an impeached president to become mayor of the country's capital city. No wonder why shows like the Legal Wife and My Husband's Lover and movies like No Other Woman, A Secret Affair and The Mistress had such a huge following. I found article that could not elaborate our double standard of morality any better. The author was raw and honest and just a word of precaution, it is subjective so respect his/her opinions and I sadly agree to most parts of it. If there is anything you would want to speak on this matter, I welcome you to comment below.

Everyone knows someone who may have cheated at one point/s in their relationships but our hearts should be big enough for forgiveness, acceptance and second chances.

“Come now, let us reason together, says the Lord: though your sins are like scarlet, they shall be as white as snow; though they are red like crimson, they shall become like wool."
Isaiah 1:18
Let us not cast the first stone unto our fellows who have fallen. Judgement and revenge is not ours, it's God's. And the bible speaks of forgiveness as a recurring theme as filling our hearts with anger will only be grounds of us being prohibited to enter His Kingdom come time.

If you are in the situation where you find it hard to forgive the people who have wronged you, give yourself time as the despair you are feeling makes you human. But remember each time that passes makes your heart decay and grow dark and you might reach a point where you cannot reverse the actions or words that you will let loose when the bottle has filled up. For hatred, like love, can grow in your heart if you nurture it. That is why I am glad about stories on the silver screen and Philippine television give positive resolutions or happy endings to shows of adulterous themes because it teaches people different ways of coping, moving on and letting go. The thing about real life relationships is that it may not be the same ending the fairy tales taught us but you can still happy none the least.

Let us take this time to think about who we have not forgiven and what we plan to do about it.

In the meantime, be awesome!




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Creative Pinoy Earth Hour Ads That Makes You Look Twice #awesomebrand

Earth Hour has been a worldwide movement encouraging every one to turn off all lights for an hour as a symbol of our commitment to the planet. Every last Saturday of March and supported by all key global organizations in the world, reminds every one to place the environment on top of every business and personal decision.

Contrary to popular belief, it is actually not an exercise of energy reduction so they don't really measure how much is saved at that period but the lights off and candles on is more of symbolism and for awareness generation.

Thinking that we would lose electricity because of its scarcity would make us value it even more. Generating energy through traditional means has a lot of negative environmental impact that is why we've been taught as child to use it sparingly. It makes sense to consider renewable energy as mainstream source and investing in sustainable business practices is one sure way to keep the world running and save millions of lives along the way. And for the record, Philippines topped Earth Hour participation reports at one point.

A design agency creatively made ads that promote the Earth Hour event and I'd like you to revel in its vibrant beauty for a sec before heading down to the details:




My first reaction to the artworks was "So?" then I took a second look at it and I could've gasped in my Eureka moment when I saw the candles blend in perfectly. The artistry that went into conceptualizing, producing and direction of the outputs was commendable. Congratulations to Leo Burnett Philippines in Manila for doing the campaign for WWF, organizers of Earth Hour. This recognition might be long overdue considering these were executed a year ago.

The earth is beautiful, let's keep it that way. Hope the images inspired you as much as did to me.

Be awesome today!



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One Thing You Forgot To Thank God For #awesomebrand

How often have you thanked God for having normal limbs? I'm guessing close to never.

We have taken some blessings granted. We are drowned into a lot of responsibilities, distractions, lists and people that we tend to overlook the simple things that make daily living bearable and convenient.

Disability is a very personal matter to me. I have loved ones who are unfortunate enough to suffer from such. If it's random science or God's challenge, I will never know. What I can say is that they are a million times stronger than I am for enduring such hardship with grace. All the love and compassion you have may not be enough, but give it anyway.

Implementing laws such as prioritizing them on public transportation, places of worship and establishments or making sure your building complies with accessibility may never be enough. They would need more access to affordable healthcare and education, protection against discrimination in the workplace, equal employment opportunities and premium assistance in fulfilling familial duties and if employment is not possible then at least, more effective and sustainable livelihood assistance.

There is so much work to do to ensure they lead normal lives and since the government could not do everything alone, it gives me so much joy to think that an organization places the interests of the physically challenged first.

“Blessed are the meek, for they shall inherit the earth."
Matthew 5:5





Here is an ad promoting God Is Able Int'l produced by Ad Garlic Philippines. It's very heartwarming to see that these people live amongst us and are no less of a functioning citizen than what some of us judge them to be. A person's worth shall not be limited to the things he can do and challenged people needs our respect as they have to face such stigma every day of their lives. The video sends an influential lesson that we should look out for each other and prove that our God is more able than our problems.

While it is sad the advertising industry has placed overemphasis on bodily perfection, setting unrealistic standards of beauty to the point of distorting our perception, it is refreshing to see that the same industry is starting to champion the causes of our impaired brothers and sisters. For an industry who tries to honor diversity, these marginalized people should be included in more campaigns to make brands more authentic and inclusive. Agencies have to be more informed of disability issues and how they can leverage that in delivering brand messages so powerful that they give their brands positive market feedback while at the same time increasing awareness on the harsh realities people with disabilities face.

Here's what you can do now, thank Him and visit godisableintl.org and become a partner today.

Be awesome.



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Why Cebu has the Best Disco Light in the World #AwesomeBrand

I just recently stumbled on this great new ad by the Department of Tourism. They have done such a great job in marketing the country under the It's More Fun in the Philippines campaign conceptualized with BBDO Guerrero, the famous ad agency who saved the country from the Kay Ganda plagiarism shame.

This 30 seconder is one of a bunch which they aired abroad featuring my hometown, Cebu, the most beautiful island in the world. Bias aside, this island boasts of the best of both worlds: developed modern urban living and ultimate nature-tripping.

What better way to entease the world to book their holidays to Cebu, Philippines than through using familiar icons of the developed nations by using the bait ball of sardines underwater as a reference to a disco ball which coincidentally appeals to young global travelers who wish to have fun. It would've been better if the diver danced too anyway. Genius in the details. Hats off BBDO and DOT!



Consistent advertising in this type of visual positioning will truly make Philippines a mainstream destination one day. We don't have much advertising budget as Thailand but with robust, targeted and visually captivating campaigns such as this, we would fare enough just the same.



Jaysee Blabs Recommendations

Now that the life cycle of the campaign has reached maturity, I believe it's time to roll out new mechanisms to revitalize the tourism efforts and crowdsourcing is the way to go. Probably launching a new app where users could generate It's More in the Philippines memes and promotions that will help entice app usage such as contests and immediate gratification like rewards programs on selected merchants and brands.

Developing a Brand Book for the campaign would greatly aid local tourism offices who should be involved in preparing advertising materials, communications, signages and collaterals of their vacation spots. We have a great need to synergize our promotions and communicate our messages effectively.

Or a national short film workshop where DOT would partner with a major media network and bring in the country's emerging photographers and videographers, aspiring stars, and directors-writers to look out for and bring amazing modern Pinoy stories to life amid national spots as picturesque backdrops. Outputs could be distributed online and even screened on international film festivals. I know we have so many diamonds in the rough as a nation and the country just needs to harvest them out and present it to the world. It could also be a show idea where the development of production is being documented and the viewing date of the final films could be a major TV event.

Capitalizing on social media advertising could be one way. It's not as costly as traditional advertising but the reach is global and instantaneous. Increasing social media ad spending would somehow diversify the marketing mix and taking advantage on it's targeted audience features would make it more economical. They can try to reach more Millenials from developed nations through Facebook and Youtube and developing platform-specific media and apps would up our ante in trying to level the field of global tourism and tourism-related revenue.


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How Real Hero Dogs Make Pinoy Brand Successful By Tugging Hearts #AwesomeBrand

I was blessed to have grown up in a home where pets would run wild and free. Dogs could be very helpful in making childhood better and it surely did a lot of awesomeness for me. They are indeed very loyal and we should be thanking God for being blessed with such creatures whose sole purpose in life was serve and love us.

Here is a great ad created by Campaigns and Grey Makati honoring what could be one of the most underrated films of all time starring Richard Gere and was, on interesting note, based by a true story in Japan, Hachiko. I could remember watching this with my family one silent night and you could just laugh out loud how we would hide our tears from time to time, and by the end of it all, our eyes were so sore it would seem we just survived a street riot that ended with painful teargas explosions.

I could still remember how our Golden Retreiver-ish dog Cyber used to sit beside me in our front porch after a long school day and then his happiness would rub off on me. Man, I could remember how I would've wanted to miss school the day I knew it was his last. Dogs are the bestest best friend you could ever have. They will never judge, never nag, never fight you unless you try to inject them which is a natural instinct to protect themselves. I have to hug our dog so tight the day we took him to the vet just have him vaccinated.

I cried in the middle of a youth conference when I've learned that our chocolate brown dog Macky had passed away, To people who think they are just stinking, loud, ungracious things, you would never understand the pain it brings to lose a furry family member.

I could still reminisce how I would spend the afternoon biking in the neighborhood with Zack and Hans and how these two would hug me every time I come home from work, and how Brownie, one of the bravest we've had, would go to extraordinary lengths to secure our home.

We had lots of other furry heroes that taught me that there is evil in this world and that we need all the protection we can to deter it. And if it means you get so much bliss and happiness along the way, then so be it. I'm not encouraging you to drive to the nearest pet store and get a dog this instant, having one curtails a lot of preparation, hard work, patience, money and as much time as it would to take as a newborn baby. Remember, not all homes need dogs but every dog needs a home.

Take a moment to look at the details of the artwork and how tragically beautiful the copy is. You can feel the pain all over again. Good call Nutrience!




"At a train station, Hachiko waited for his master to be back from work. He kept on even after the man's death, rain or terrible snow, for 9 years until the faithful Akita waited his last. This is just one of the many canine deeds when a man's greatness falls short of a dog's goodness. To painstakingly come out with a really good doggie meal is one small way of giving back."

The genius is in the details.

One way to make your product known is to capitalize on emotional branding, appealing to your target audience's state, needs and aspirations and Nutrience surely hit home by making you feel the pain all over again while incorporating the fact that creating such a product was a noble cause to help all other Hachikos out there. While it is a dangerous move to make, it is a risk worth taking, and once you execute as well as this campaign then the pay off will reflect on how much positive feedback you get from the community you serve. The sleepless nights and the hunger pangs the teams had to endure behind these campaigns should be worth it as the artworks gets distributed in different media across the shelves and glossies of this nation.

When an ad effectively provokes emotion, they have done their job for the day. The bond they have created with the market will make them stand out and in an industry where known brands have dominated households, it pays to tug the hearts of dog owners and dog lovers to get noticed and then you can sell at a later point.

As if that ad was not enough, I present you two more variations that will make you grab your tissue boxes.

"An unwanted mongrel was looking for shelter. A humble couple gave it a home. And the mangy dog they saved paid up. She used her own face to stop a motorcycle from crushing the couple's little girl. Kabang recovered. Still the ever vigilant dog, all heart with only half a face. 
"Somehow, our product concept celebrates dog virtues that at times we find greater than what the best of us can give."




"The Western Front saw fur and four legs in action. A wet nose saved an entire regiment from blinding gas attacks and German spies. Slobbering became the comfort of the wounded. In all 17 battles, Sergeant Stubby made front page during World War I.

"Deserving no less than the Purple Heart, we can only honor courage not with K-rations but with sincerity, science and awe combined."


Hats off and my respect to Campaigns and Grey Philippines team.
Like facebook.com/NutriencePhilippines




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10 Things That Every Filipino Should Do To Live a Great Life

As part of branding efforts to make NNC Region VII's initiatives relevant, fresh, professional and appealing to the general public, they availed of my expertise and received outputs that would somehow help champion the causes of this amazing agency.

To know more about the details about the project, read on:

How to do Kickass NNCRVII Rebranding and Awesome Social Media Strategy

While you're at it, I present you the 10 Online Nutritional Guideline Posters for NNCRVII:












Behind the scenes:


Like facebook.com/nncrvii now and be updated with more health and lifestyle tips!




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How Nickelodeon Excites Kids and Kids at Heart in Manila

Nickelodeon is presenting kids with an exhilarating new interactive brand crusade built around their favorite Nickelodeon stars – Nickelodeon Slime Cup!







Fronted by Slime Cup Ambassador, SpongeBob SquarePants, four teams consisting of Nickelodeon’s’ most popular characters will be clashing it out to take home the sought-after prize – the Nickelodeon Slime Cup trophy.




The 14-week multi-territory, multi-platform event will drive involvement across both Nickelodeon channels and digital sites; moreover, the Slime Cup will come to life in choice markets, through specially created merchandising, funfair and mall experiences and events.

“Slime Cup provides Nickelodeon’s audience with a brand new way to interact with the stars they love, while providing clients and partners with an exciting new brand initiative, to help them connect with their audiences”, said Mark Levine, Senior Vice President, Nickelodeon International Marketing & Communications. 
“Our expertise, depth of great content, and beloved characters have enabled us to create a campaign that engages kids at every touch point, across every platform”.


The first Nickelodeon Slime Cup in the Philippines was held last May 31 at Hall 4 of the SMX Convention Center in Manila, Philippines.



Nickelodeon Slime Cup was first launched in Singapore last year, the festivity of flexibility, gaming and Nickelodeon's signature green goo inspires kids to enjoy bonding with their families while imparting the values of cooperation, sportsmanship, discipline and willpower.








Nickelodeon Slime Cup is sponsored by Toy Kingdom and Barbie, El Real Spaghetti, Goody Gulp Milk Drink, Jack n' Jill Knots, Lipps Pop Stix, McDonald's Happy Meal, Biogesic for Kids, Purefoods Funstuff Nuggets, Rio, and Skechers Kids.



Visit slimecup.nick-asia.com for more details!

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How This Big Brand Gets You to Be #BetterTogether

With the recent launch of the #BetterTogether campaign, McDonald’s and Coca-Cola took a stand and asked people to stay offline a little longer to celebrate real-world connections.

Encouraging its customers to spend time with one another over a McDonald’s meal and a Coca-Cola drink, the two iconic brands introduced the BFF Bundles, meals best shared with friends, enabling them to experience moments of genuine connection anytime, anywhere.





In order to amplify and sustain the #BetterTogether campaign’s big idea of inspiring people to enrich their friendships by being physically together, McDonald’s and Coca-Cola have developed a new mobile app that will make bonding time even more exciting—the BFF Timeout App.




A fun new way to bring friends closer together, the BFF Timeout App is a gaming app which challenges players to go on a “digital timeout” with friends—to celebrate real-world connections without digital interruptions, such as checking their mobile phones. Customers just have to download the app from the App Store or Google Play Store on their iOS or Android phones, log in with their Facebook accounts or play as a guest, invite friends to play, and spend minutes, or even hours, gadget-free.




The game is very simple yet offers a fun challenge to those who find themselves often glued to their smartphones and handheld gadgets, as one can earn badges for more minutes played. The longer you and your friends go on a timeout, the better the reward!




More than being able to play a game with the gang, friends also have the chance to take their timeout to a fun destination! Until July 19, 2014, every purchase of a BFF Burger or Chicken Bundle for three or four comes with a coupon. Each coupon contains a code, which must be entered in the app to qualify for a chance to win a free trip for four! Prizes include a trip to Boracay on the first raffle draw, Coron, Palawan on the second, Singapore on the third and Osaka, Japan on the final draw.


So how long do you think you and your friends can last on a digital timeout? Download the McDonald’s and Coca-Cola BFF Timeout App now and find out!

This is how social media should be designed for, to upgrade the quality of life and experiences and not distract us!

Visit www.bfftimeout.com to know more. Tell us how you’re celebrating real-world connections by using the hashtags #BetterTogether and #BFFTimeout.

#JayseeBlabs Closer Look on Developing an App for your Brand

There is so much value into creating apps that market your brand in a way that will give consumers a fresh new way to interact with your portfolio at the same having a lifestyle problem solved at the same time. It's all about creating a much bigger enterprise impact.

Your proposition to give a better experience or make their lives easier should be exceeded each and every time as time and resource to download your app has its cost to the end-user. Marketing the brand should come second and make usability and purpose as first. 

Multi-national brands should consider placing deep investment in app development to platforms where their consumers spend time on. Customer engagement has long changed and is set to replace the traditional marketing in the next few years or so because of its scalability, reach, cost-effectiveness and "measurability."


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How to do Kickass Rebranding and Awesome Social Media Strategy

Social Media Primer

What is social media?

Social Media is defined as a conversation powered by online platforms. Conversations between all people in the internet.

There is no regulation and no formal organization so an expert consultation is needed to aid entities who wish to utilize this form of media. Content that you share has to be emergent, fun, compelling but the key thing is to listen to your target audience.

The ability of your target audience to respond in real-time makes goals quantifiable as well as measurable qualitatively. It is a brand new way of understanding markets not just another messaging channel.

What are the things you can do with social media?


  1. Post real-time updates and advisories
  2. Complement your traditional media campaigns by making the materials available online
  3. Archive and distribute important government documents meant for public distribution
  4. Promote events 
  5. Raise awareness
  6. Crowd source materials, ideas, feedback, suggestion
  7. Recruit volunteers
  8. Raise funds


What are its limitations?

It is not a magic bullet, it will not help you if you don’t develop your brand, and if you don’t have a staff. As with any other medium, it takes time: to listen, to participate, to generate buzz and build a community. The biggest struggle non-profits and government have is understanding the platforms as tools to engage communities, that is what new media companies are built for.


Why is it important?

Internet usage is growing at an exponential rate. This year, Asia Pacific is expected to triple theirs with wifi-enabled mobile computing devices becoming commodities. Corporations, governments and NGOs are capitalizing on their social media profiles to engage.

Philippines has a fair chance to achieving the same brand success given the right tools, planning, and implementation. GlobalWebIndex published a study about social networking usage for 2011-212 and we, Filipinos, ranks first; all the more reasons to tap the medium. Industry insiders attribute it to our culture of kinship among family and friends.

Publicity.com reports that it took radio and TV to reach 50 million users. Facebook added 100 million users in 6 months. Amazing isn’t it?

No wonder why department and agencies of developing countries’ governments are on Facebook: Department of Health Victoria AU and Department of Health and Health Services of the US.


Overview of Social Media Planning


  1. Preplanning
    • Listening to existing benchmark entities and target market
  2. Planning
    • Setting goals
    • Developing brand
    • Developing key messages
    • Developing social media plan
    • Choosing the right platforms
  3. Implementation
    • Social media scheduling or action plan or workflow
    • Creating content
    • Posting content
    • Engage
  4. Evaluation and Recommendation
    • Checking metrics
    • Updating campaign strategy




Sample redesigned Cover Photo for National Nutrition Council Region 7 (NNCRVII)

Full-scale Implementation Proposal

Case Study for @NNCRVII


PROBLEM


  1. Workflow Managment. NNC 7 has to consolidate all social media properties.
  2. Branding. Needs to strengthen brand to effectively deliver key messages: 2012 NUTRITIONAL GUIDELINES FOR FILIPINOS 
  3. Promotion. Needs to let citizens in the region practice healthy lifestyle and healthy eating habits


SOLUTION

Full-scale implementation of rebranding of NNC 7, developing content that engage target market, quantify results and widen reach, positive brand perception to increase reputation, authority, build community, loyalty and mind recall, hire an NNC outsourced social media manager to post, engage and maintain social media properties and brand equities.


GOALS


  1. Develop strong branding guidelines for NNC 7
  2. Increase Facebook page followers
  3. Increase Facebook page targeted content engagement
  4. Increase Twitter page followers
  5. Increase Twitter page targeted content engagement
  6. Create social media content (ONLINE) and marketing collateral (OFFLINE) that effectively deliver the key messages included in the 2012 NUTRITIONAL GUIDELINES FOR FILIPINOS 
  7. Update communities in the region about NNC 7 projects and advisories


Main Target Audience

Region VII Filipino Youth Age 14-22 (High School to College Students)
Region VII Filipino Young Adults Age 23-30 (Working Professionals and Young Parents)







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See the Grandest Picnic in the Philippines Come Alive

From a small ice cream parlor to one of the country's biggest multinational with brand in every fastfood category possible, Jollibee traces its roots from creating awesome family experiences in their stores. And what better way to thank their patrons for the decades of amazing success than throwing out the grandest picnic in the country simultaneously on the key cities.

Celebrating my last day in Cebu, I attended the pumped up event with Spongecola serenading the crowd and was soon followed by today's rising stars Gerald Anderson and Julie Anne San Jose.

For more info on the Family Bee Day check this post out!

My Jollibee Selfie #langhapsarap nuh?!

Me and MJ bumping into each other covering the event!

Spongecola parades through before their electrifying performance!

The epic Gerald Anderson selfie!

Julie Anne San Jose charms the crowd!

Thank you Ms Kezia of Stratworks and MJ for the awesome photos!

#JayseeBlabs Closer Look On Family-Oriented Brands

With the Filipino food industry being so saturated, one brand has stood the test of time. Jollibee has long embedded family traditions into our lives as modern Pinoy society is concerned. As a child, I could always remember how happy I'd get everytime my family and I would go to the nation's most famous fastfood chain for a weekend lunch. They were not the first to set up shop but they did localize their competitor and guaranteed something better.

It's not just how consistent they have served their products but the pleasant experience they give to consumers like me. The competitive marketing sector who builds emotional connections with their target audience will always fare better than those who don't. That is why businesses go to extensive lengths to rebrand themselves and develop marketing messages that relate to their customers. Making memorable events happen to consumer's lives supports the social ideals of the company's values, brand promise, and vision of the future.

Capitalizing on customer loyalty here and abroad and organizing events such as this, Jollibee will always continue to have a place in our hearts.


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See What This Telco Did To Change These Families' Lives Forever [Short Film]

Typhoon Haiyan (Yolanda) will be remembered forever as a catalyst to global cooperation. Thousands of families have lost not only their homes but their lives and their families from the catastrophe that is why it makes my heart warm to be part of the launching of Globe Tattoo Village in Ormoc, Leyte.

Graced by the presence and support of Globe ambassadors, Georgina Wilson, Liz Uy and Mars Miranda, blessed families at Barangay Tambulilid can wake up to a new home soon.

With the mobilization and operational capabilities in community building by Gawad Kalinga, we can only hope that the partnership will spark a stronger, better Leyte and the rest of the country. Enjoy the short film!



For full photo coverage, see Jaysee Blabs Facebook Page!


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What Happens When Kids Are Taught The Basics of Fire Safety

For 10 days across different schools in the operating area of VECO, the electric service provider to Metro Cebu conducted enjoyable seminars to fifth graders aimed at fire safety, education against kite flying, personal defense, and practical first aid treatment. The Fire Safety Caravan fortifies the fact that kids learn when they have fun, understand its relevance and when they have complete hands-on experience. Enjoy the short film featuring the kids from Mandaue City Central School!

 

For full photo coverage, see JayseeBlabs Facebook Page!

#JayseeBlabs Closer Look on Corporate Social Responsibility

For a firm that monopolizes a utility service, VECO as a brand is never perceived as an evil capitalist mainly because they genuinely care about their customers by having numerous activities, benefit programs and marketing strategy such as this. It is a mantra that is passed on from generation to generation that every enterprise, big or small, should give back to its community. Implementing programs that encourage social good in the interest of your firm could be a first step in adding this component to your operations.

This is a great way of establishing what your company truly stands for. Being involved in city fires especially those living in cramped rundown spaces, the company has been challenged a numerous times and they could never do it alone that is why they have active education programs that helps consumers make wise energy-based decisions.

Events like this which targets children would need to go through a lot of planning and the content would even need to go through approval since it is a sensitive market, and VECO did a stellar job at creating modules which are both fun and informative as well as visually entertaining and interactive at best. The whole school area was utilized and the children did have a lot of laughs and when you can initiate an emotion like that, your frontrunners and company representatives did a great job for the day.

VECO also had to outsource the program to a non-profit who specializes in survival for content creation, training and event handling which gives us a lesson that you should capitalize on your strengths and tap the strengths of others to develop yours.




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How Social Media Can Give You A Longer Life

Social Media is defined as a conversation that is powered by online platforms. It is a convenient, innovative, brand new way in understanding and reaching targets and is more than just another messaging channel.




Yours truly, JayseeBlabs, gave a talk to NAOs at the 9th Regional Nutrition Action Officers' Congress and Grand Nutrition Awards held on 02 August 2013 at the Marco Polo Plaza Hotel, Cebu City.

Internet usage is growing at an exponential rate. Corporations, governments and NGOs are capitalizing on their social media presence to engage their markets. According to GlobalWebIndex, Philippines is number one in social networking usage for 2011 to 2012 data alone. It is attributed to our closely knit ties and values. Can you just imagine the possibilities that we can harness if we use it for social good?

There are so many things you can do online to advance nutrition-related efforts: 
  • post real time updates and advisories, 
  • complement your traditional tri-media campaigns, 
  • archive and distribute important documents, 
  • post and publish relevant information,   
  • promote events and awareness, 
  • ask feedback thru questions and surveys, 
  • recruit volunteers, 
  • raise funds, 
  • collaborate and so much more.


To implement a successful nutrition related campaign, you need to develop a social media plan with a consultant and walk through different stages: 

  1. target
  2. message, 
  3. branding
  4. channels, 
  5. content
  6. promotion, 
  7. evaluation

The process is long and investment is huge as with all other efforts in operation but if your organization is not online, you are missing a lot of opportunities for exponential future growth.

About the speaker

Jaysee John Pingkian is the author of Jaysee Blabs www.jaysee.me and has been blogging since 2007. Currently serving as Board of Trustee and Outreach Committee Chair for the Cebu Bloggers Society Inc. (CBSi), a SEC-registered non-profit dedicated to promote Cebu on a global scale.

He also serves the Media Information Network for Nutrition and Development (MIND 7) as Secretary. He does consultations and spearheads the Rebranding and Full-Scale Social Media Implementation for National Nutrition Council 7 Online Campaigns: #wastongnutrisyon and NNCRVII.

He has done social marketing projects for Ramon Aboitiz Foundation Inc. (RAFI) including the successful iluvfarmers Campaign and the Young Minds Academy.


Special thanks to Dave Feril of NNCRVII for taking the photo.

Event Photo Coverage Here




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Why You Should Screen This Film With Your Company or Organization Today

Intel Philippines and FIT-Ed, in collaboration with the Coalition for Better Education, are inviting you to watch a special screening of “Girl Rising”, a ground breaking feature film about the strength of the human spirit and the power of education to transform families. 



About Girl Rising

Narrated by the beautiful voices of Meryl Streep, Anne Hathaway and Freida Pinto, the movie tells the stories of nine girls from different parts of the world who face arranged marriages, child slavery, and other heartbreaking injustices.
  • There are 66 million girls are out of school worldwide. 
  • 150 million girls are victims of sexual violence and half of all sexual assaults victimize girls under 15 years old. 
  • The number 1 cause of death in girls aged 15-19 is childbirth

These are stunning figures provided to us by UNESCO.

The film which is shown world-wide presents the remarkable stories of nine girls around the world. The film uses powerful storytelling to deliver a simple, critical truth: Educate Girls and you will change the World.

The special screening of Girl Rising was held last February 7, at the Cebu Normal University and since you most likely missed it you may host your own screening at home with your family, your university as part of Social and Economic Studies or in your office as part of your HR gender sensitivity program.

For more information, email CBE at admin@cbephils.net and they will be glad to make arrangements.


Official Trailer 

 


 Watch the full movie in YouTube 



#JayseeBlabs About Corporate Sponsorship on Women Empowerment Initiatives

Feminism and gender equality has been a positive catalyst to our modern society creating a world a better place for women, members of the third sex and the marginalized. We've heard about the recent brouhaha created by the sexist remarks of the newly minted Microsoft CEO Satya Nadella who said that women who do not ask for a raise will be rewarded with good karma, an PR disaster that broke the whole tech world's golden gates for all the world to see. It is a cutthroat business world out there  reminiscent of fabled battlefields, that if you are too are too meek then you will not survive an industry run by vicious men and the CEO's comments reflect the current state of the world today, that there is a great divide because of the pains brought about by ancient practices and honored by different cultures who discriminate and looked lowly at women.

At a milestone event organized by UN Women and the UN Global Compact in Serbia, 12 CEOs signed the Statement of Support for the Women's Empowerment Principles last March. The private sector champions are: Avon, Actavis, Banca Intesa, B92 Media, Carlsberg, Coca Cola Hellenic Group Serbia, Deloitte, Erste Bank, IBM, Serbia Post, Transnafta and VIP Mobile. Many had already begun to implement a range of initiatives to empower women, such as to develop and track the leadership potentials of female employees, HR practices that protect women's interests, sponsoring women and LGBT events, offering flexible work schedules and recognizing the status of working parents.

As a business leader, you should start to take the cue of those who signed up for this treaty and in your own small ways, join in the revolution to make the private sector one of the best places to work and live for.


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