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Showing posts with the label awesomebrand

Watch Why Manila Motorists Had a Great Morning #awesomebrand

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City life is something dreadful for the everyday motorist. Though there are beautiful reasons to smile and welcome the day, we can't help but linger about things to do at home, stressing about tasks to complete at work and, yes, frown upon the dragging traffic that makes mornings the worst part of the day for some. Then there comes a fastfood chain who made the most pleasant surprise in a PR stunt that brought joy in the most unexpected of ways.



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Why Being Fashionable Was Never This Good. Literally.

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#ShowYourStripes for Ronald McDonald Bahay Bulilit Program

Doing good is always in style!
Starting November 15, McDonald’s brings you the limited-edition red and white striped socks in select restaurants in Greater Manila Area.

For only P100 a pair, you can #ShowYourStripes as an addition to your OOTD plus you are able to help build the next Ronald McDonald Bahay Bulilit in the country.


McDonald’s and Ronald McDonald House Charities (RMHC) Philippines join the 40th global anniversary of RMHC by inviting Filipino customers to wear the red and white striped socks to support the Ronald McDonald Bahay Bulilit.

Ronald McDonald Bahay Bulilit
Bahay Bulilit is one of the flagship programs of RMHC in the Philippines. It is in partnership with the DSWD and with LGUs that build daycare centers in communities that need it most. It is a safe place for children to learn and play, free of charge, while their parents are at work.

McDonald’s has 25 Ronald McDonald Bahay Bulilit daycare centers to date…

Are You A Filipino College Student And Want To Travel The World For Free? This Is For You!

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"Go Green in the City" Global Competition.
Be part of the journey as young students like you innovate and crunch out smart ideas to make cities smarter.

Compete for a trip around the world and a career opportunity at Schneider Electric, one of the biggest global specialists in energy management.

Open to all Filipino college students of any course who have ideas that utilize, optimize, conserve and or generate electricity. No need to create an actual prototype. Just a one-pager of what you think will change the world someday.


Four easy steps:Register.Fill out your profile.Form a team of two with, for diversity purposes, has at least one girl in the group.Submit your one page case solution.
Deadline for submission of proposals is February 1, 2015.

Inform your colleagues and the professor you have chosen to become your mentor about this today and start exhausting all available resources to conceptualize your project.


Pinoy Pride
In 2013, two engineering students from the Ateneo…

Did You Know You Are Losing Four Days Every Month, Here’s Why

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Filipino motorists, apparently, spend over a thousand minutes each week on making decisions alone. At least that’s what a recent study reveals. 

We might not notice it but if we look at the bigger picture, we dedicate a large part of our lives unknowingly just to scratch our head stressing over life’s small unnecessary details.

A nationwide study by Shell publicized that Filipinos make over 30 conscious decisions each day that could have been dedicated to more important things like spending time with family, reaching organizational goals in your career, finding ways to expand your business, and laughing out loud with friends. As a firm that aims to make their customers’ lives easier, they are currently looking into ways in providing more value through introducing products that we can rely on.



With a lot of pressures about modern city living, our evolving needs have been the top priority of today’s top service and product providers.


We should be conscious even in our small actions from n…

How This Pinoy Print Ad Can Teach Us About Moving On and Letting Go #awesomebrand

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Adding a touch of humor has positive impact on your brand provided the right timing and the right mix of elements. And since the Filipino culture thrives on comedy, it makes business sense to use it in delivering a message that promotes fidelity and fitness in the most unusual of ways.


GNC's Burn 60 product brandishes the slogan Fit Lives Longer in a series of print ads created by JWT in Manila, Philippines, that was plastered on national glossies. The telenovela feel of the ad makes it really familiar to the Filipino market and I just want to single out the character design and details where the illustrators and artists did such a fantastic job. Notice the attention to details such as lighting and shadows, how the canvas was divided to distribute focus and how tension was translated through the character emotions and color tones. The copy is catchy and the art direction, perfect. It has this Disney gone bad feel to it which makes it more laughable.

The situation itself is very muc…

Creative Pinoy Earth Hour Ads That Makes You Look Twice #awesomebrand

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Earth Hour has been a worldwide movement encouraging every one to turn off all lights for an hour as a symbol of our commitment to the planet. Every last Saturday of March and supported by all key global organizations in the world, reminds every one to place the environment on top of every business and personal decision.

Contrary to popular belief, it is actually not an exercise of energy reduction so they don't really measure how much is saved at that period but the lights off and candles on is more of symbolism and for awareness generation.

Thinking that we would lose electricity because of its scarcity would make us value it even more. Generating energy through traditional means has a lot of negative environmental impact that is why we've been taught as child to use it sparingly. It makes sense to consider renewable energy as mainstream source and investing in sustainable business practices is one sure way to keep the world running and save millions of lives along the way. …

One Thing You Forgot To Thank God For #awesomebrand

How often have you thanked God for having normal limbs? I'm guessing close to never.

We have taken some blessings granted. We are drowned into a lot of responsibilities, distractions, lists and people that we tend to overlook the simple things that make daily living bearable and convenient.

Disability is a very personal matter to me. I have loved ones who are unfortunate enough to suffer from such. If it's random science or God's challenge, I will never know. What I can say is that they are a million times stronger than I am for enduring such hardship with grace. All the love and compassion you have may not be enough, but give it anyway.

Implementing laws such as prioritizing them on public transportation, places of worship and establishments or making sure your building complies with accessibility may never be enough. They would need more access to affordable healthcare and education, protection against discrimination in the workplace, equal employment opportunities and pr…

Why Cebu has the Best Disco Light in the World #AwesomeBrand

I just recently stumbled on this great new ad by the Department of Tourism. They have done such a great job in marketing the country under the It's More Fun in the Philippines campaign conceptualized with BBDO Guerrero, the famous ad agency who saved the country from the Kay Ganda plagiarism shame.

This 30 seconder is one of a bunch which they aired abroad featuring my hometown, Cebu, the most beautiful island in the world. Bias aside, this island boasts of the best of both worlds: developed modern urban living and ultimate nature-tripping.

What better way to entease the world to book their holidays to Cebu, Philippines than through using familiar icons of the developed nations by using the bait ball of sardines underwater as a reference to a disco ball which coincidentally appeals to young global travelers who wish to have fun. It would've been better if the diver danced too anyway. Genius in the details. Hats off BBDO and DOT!



Consistent advertising in this type of visual po…

How Real Hero Dogs Make Pinoy Brand Successful By Tugging Hearts #AwesomeBrand

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I was blessed to have grown up in a home where pets would run wild and free. Dogs could be very helpful in making childhood better and it surely did a lot of awesomeness for me. They are indeed very loyal and we should be thanking God for being blessed with such creatures whose sole purpose in life was serve and love us.

Here is a great ad created by Campaigns and Grey Makati honoring what could be one of the most underrated films of all time starring Richard Gere and was, on interesting note, based by a true story in Japan, Hachiko. I could remember watching this with my family one silent night and you could just laugh out loud how we would hide our tears from time to time, and by the end of it all, our eyes were so sore it would seem we just survived a street riot that ended with painful teargas explosions.

I could still remember how our Golden Retreiver-ish dog Cyber used to sit beside me in our front porch after a long school day and then his happiness would rub off on me. Man, I …

10 Things That Every Filipino Should Do To Live a Great Life

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As part of branding efforts to make NNC Region VII's initiatives relevant, fresh, professional and appealing to the general public, they availed of my expertise and received outputs that would somehow help champion the causes of this amazing agency.

To know more about the details about the project, read on:

How to do Kickass NNCRVII Rebranding and Awesome Social Media Strategy

While you're at it, I present you the 10 Online Nutritional Guideline Posters for NNCRVII:












Behind the scenes:


Like facebook.com/nncrvii now and be updated with more health and lifestyle tips!



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How Nickelodeon Excites Kids and Kids at Heart in Manila

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Nickelodeon is presenting kids with an exhilarating new interactive brand crusade built around their favorite Nickelodeon stars – Nickelodeon Slime Cup!







Fronted by Slime Cup Ambassador, SpongeBob SquarePants, four teams consisting of Nickelodeon’s’ most popular characters will be clashing it out to take home the sought-after prize – the Nickelodeon Slime Cup trophy.




The 14-week multi-territory, multi-platform event will drive involvement across both Nickelodeon channels and digital sites; moreover, the Slime Cup will come to life in choice markets, through specially created merchandising, funfair and mall experiences and events.

“Slime Cup provides Nickelodeon’s audience with a brand new way to interact with the stars they love, while providing clients and partners with an exciting new brand initiative, to help them connect with their audiences”, said Mark Levine, Senior Vice President, Nickelodeon International Marketing & Communications. “Our expertise, depth of great content, a…

How This Big Brand Gets You to Be #BetterTogether

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With the recent launch of the #BetterTogether campaign, McDonald’s and Coca-Cola took a stand and asked people to stay offline a little longer to celebrate real-world connections.

Encouraging its customers to spend time with one another over a McDonald’s meal and a Coca-Cola drink, the two iconic brands introduced the BFF Bundles, meals best shared with friends, enabling them to experience moments of genuine connection anytime, anywhere.





In order to amplify and sustain the #BetterTogether campaign’s big idea of inspiring people to enrich their friendships by being physically together, McDonald’s and Coca-Cola have developed a new mobile app that will make bonding time even more exciting—the BFF Timeout App.




A fun new way to bring friends closer together, the BFF Timeout App is a gaming app which challenges players to go on a “digital timeout” with friends—to celebrate real-world connections without digital interruptions, such as checking their mobile phones. Customers just have to dow…

How to do Kickass Rebranding and Awesome Social Media Strategy

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Social Media Primer What is social media? Social Media is defined as a conversation powered by online platforms. Conversations between all people in the internet.

There is no regulation and no formal organization so an expert consultation is needed to aid entities who wish to utilize this form of media. Content that you share has to be emergent, fun, compelling but the key thing is to listen to your target audience.

The ability of your target audience to respond in real-time makes goals quantifiable as well as measurable qualitatively. It is a brand new way of understanding markets not just another messaging channel.

What are the things you can do with social media?
Post real-time updates and advisoriesComplement your traditional media campaigns by making the materials available onlineArchive and distribute important government documents meant for public distributionPromote events Raise awarenessCrowd source materials, ideas, feedback, suggestionRecruit volunteersRaise funds

What are …

See the Grandest Picnic in the Philippines Come Alive

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From a small ice cream parlor to one of the country's biggest multinational with brand in every fastfood category possible, Jollibee traces its roots from creating awesome family experiences in their stores. And what better way to thank their patrons for the decades of amazing success than throwing out the grandest picnic in the country simultaneously on the key cities.

Celebrating my last day in Cebu, I attended the pumped up event with Spongecola serenading the crowd and was soon followed by today's rising stars Gerald Anderson and Julie Anne San Jose.

For more info on the Family Bee Day check this post out!






Thank you Ms Kezia of Stratworks and MJ for the awesome photos!

#JayseeBlabs Closer Look On Family-Oriented Brands With the Filipino food industry being so saturated, one brand has stood the test of time. Jollibee has long embedded family traditions into our lives as modern Pinoy society is concerned. As a child, I could always remember how happy I'd get everytime my…

See What This Telco Did To Change These Families' Lives Forever [Short Film]

Typhoon Haiyan (Yolanda) will be remembered forever as a catalyst to global cooperation. Thousands of families have lost not only their homes but their lives and their families from the catastrophe that is why it makes my heart warm to be part of the launching of Globe Tattoo Village in Ormoc, Leyte.

Graced by the presence and support of Globe ambassadors, Georgina Wilson, Liz Uy and Mars Miranda, blessed families at Barangay Tambulilid can wake up to a new home soon.

With the mobilization and operational capabilities in community building by Gawad Kalinga, we can only hope that the partnership will spark a stronger, better Leyte and the rest of the country. Enjoy the short film!



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What Happens When Kids Are Taught The Basics of Fire Safety

For 10 days across different schools in the operating area of VECO, the electric service provider to Metro Cebu conducted enjoyable seminars to fifth graders aimed at fire safety, education against kite flying, personal defense, and practical first aid treatment. The Fire Safety Caravan fortifies the fact that kids learn when they have fun, understand its relevance and when they have complete hands-on experience. Enjoy the short film featuring the kids from Mandaue City Central School!



For full photo coverage, see JayseeBlabs Facebook Page!

#JayseeBlabs Closer Look on Corporate Social Responsibility For a firm that monopolizes a utility service, VECO as a brand is never perceived as an evil capitalist mainly because they genuinely care about their customers by having numerous activities, benefit programs and marketing strategy such as this. It is a mantra that is passed on from generation to generation that every enterprise, big or small, should give back to its community. Implementin…

How Social Media Can Give You A Longer Life

Social Media is defined as a conversation that is powered by online platforms. It is a convenient, innovative, brand new way in understanding and reaching targets and is more than just another messaging channel.




Yours truly, JayseeBlabs, gave a talk to NAOs at the 9th Regional Nutrition Action Officers' Congress and Grand Nutrition Awards held on 02 August 2013 at the Marco Polo Plaza Hotel, Cebu City.
Internet usage is growing at an exponential rate. Corporations, governments and NGOs are capitalizing on their social media presence to engage their markets. According to GlobalWebIndex, Philippines is number one in social networking usage for 2011 to 2012 data alone. It is attributed to our closely knit ties and values. Can you just imagine the possibilities that we can harness if we use it for social good?

There are so many things you can do online to advance nutrition-related efforts:post real time updates and advisories,complement your traditional tri-media campaigns,archive and d…

Why You Should Screen This Film With Your Company or Organization Today

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Intel Philippines and FIT-Ed, in collaboration with the Coalition for Better Education, are inviting you to watch a special screening of “Girl Rising”, a ground breaking feature film about the strength of the human spirit and the power of education to transform families. 



About Girl Rising Narrated by the beautiful voices of Meryl Streep, Anne Hathaway and Freida Pinto, the movie tells the stories of nine girls from different parts of the world who face arranged marriages, child slavery, and other heartbreaking injustices.
There are 66 million girls are out of school worldwide. 150 million girls are victims of sexual violence and half of all sexual assaults victimize girls under 15 years old. The number 1 cause of death in girls aged 15-19 is childbirth
These are stunning figures provided to us by UNESCO.

The film which is shown world-wide presents the remarkable stories of nine girls around the world. The film uses powerful storytelling to deliver a simple, critical truth: Educate G…