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Showing posts with the label art

How This Pinoy Print Ad Can Teach Us About Moving On and Letting Go #awesomebrand

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Adding a touch of humor has positive impact on your brand provided the right timing and the right mix of elements. And since the Filipino culture thrives on comedy, it makes business sense to use it in delivering a message that promotes fidelity and fitness in the most unusual of ways.


GNC's Burn 60 product brandishes the slogan Fit Lives Longer in a series of print ads created by JWT in Manila, Philippines, that was plastered on national glossies. The telenovela feel of the ad makes it really familiar to the Filipino market and I just want to single out the character design and details where the illustrators and artists did such a fantastic job. Notice the attention to details such as lighting and shadows, how the canvas was divided to distribute focus and how tension was translated through the character emotions and color tones. The copy is catchy and the art direction, perfect. It has this Disney gone bad feel to it which makes it more laughable.

The situation itself is very muc…

Creative Pinoy Earth Hour Ads That Makes You Look Twice #awesomebrand

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Earth Hour has been a worldwide movement encouraging every one to turn off all lights for an hour as a symbol of our commitment to the planet. Every last Saturday of March and supported by all key global organizations in the world, reminds every one to place the environment on top of every business and personal decision.

Contrary to popular belief, it is actually not an exercise of energy reduction so they don't really measure how much is saved at that period but the lights off and candles on is more of symbolism and for awareness generation.

Thinking that we would lose electricity because of its scarcity would make us value it even more. Generating energy through traditional means has a lot of negative environmental impact that is why we've been taught as child to use it sparingly. It makes sense to consider renewable energy as mainstream source and investing in sustainable business practices is one sure way to keep the world running and save millions of lives along the way. …

Why Cebu has the Best Disco Light in the World #AwesomeBrand

I just recently stumbled on this great new ad by the Department of Tourism. They have done such a great job in marketing the country under the It's More Fun in the Philippines campaign conceptualized with BBDO Guerrero, the famous ad agency who saved the country from the Kay Ganda plagiarism shame.

This 30 seconder is one of a bunch which they aired abroad featuring my hometown, Cebu, the most beautiful island in the world. Bias aside, this island boasts of the best of both worlds: developed modern urban living and ultimate nature-tripping.

What better way to entease the world to book their holidays to Cebu, Philippines than through using familiar icons of the developed nations by using the bait ball of sardines underwater as a reference to a disco ball which coincidentally appeals to young global travelers who wish to have fun. It would've been better if the diver danced too anyway. Genius in the details. Hats off BBDO and DOT!



Consistent advertising in this type of visual po…

Selfies at Awesome Overlooked BGC Art Masterpieces

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Taguig is nothing like what you see in indie films, documentaries and news reports you see on TV featuring Metro Manila. It brandishes the best places to live, work and play in the country today. 

Living costs are worth it since you really can’t put a price on security, convenience and artful stylish living that can make use of your creative frugal skills. In fact, business districts here are comparable to Venice and New York. Worth moving out into, I must say. Like any beautiful places, it is dotted with great art installations that sadly doesn't get the attention they deserve.

"Kasaysayan Bawat Oras Art Piece." There are beautiful art installations from where I work, the Bonifacio Global City (BGC). It is made of reinforced brass sheet and cement and after searching online found out that it is actually a "sundial-slash-educational playground." This sundial, which is actually a functional time guide, serves as a "metaphor for Philippine history" and th…

Get the Best Pinoy Art for Christmas!

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Give a unique and incredible gift this Christmas!  An array of affordable art will be presented for your choosing in Art at the Park, a display of paintings and art pieces every Sundays starting December 16, 2012 at the Cebu Business Park open space along Biliran Road fronting The Terraces entrance.
See beautiful paintings of watercolor, acrylic or oil on canvas of various sizes and subjects; intricate wood art and mixed media artworks; artsy printed t-shirts and many more.  You can also have your portraits done in an instant, or commission artists to do portraits of your family and friends!
Art at the Park is a joint effort between Qube Gallery, Cebu Holdings Inc., Cebu Business Park and Ayala Center Cebu.  It will soon be a hub of art lovers and artists alike for a vibrant exchange of creativity.
Qube Gallery Chief Executive Officer Jon Gotiong said, “You see amazing art displayed in the streets or in the parks of Paris or along the open spaces in Manila.   It’s about time we also had…

Guest Post: Art Saves Children's Souls

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It's never too late to change. He was once one of the kids we fear as we stroll the streets of Cebu City. Now, a boy becomes a hero in his own right by inspiring people to turn to art for comfort rather than spreading crime, violence and hate, which other impoverished kids are doing. Read on for a special feature from the Ramon Aboitiz Foundation Inc.
What started as an artwork by 16-year-old Alberto Lopez from Barangay Ermita in Cebu City has led to the creation of an arts project that later provided venues for expression for more young children and teens like him.
For Lopez, this artwork, which is a sketch of a happy family, show his desire to draw until his hands get weary.
“I had never been interested in arts before, primarily because I was out in the streets fighting with other kids. I was once a delinquent juvenile in Ermita, spending more time on the streets with my older peers,” he said in Bisaya.
Lopez’s story inspired the Dolores Aboitiz Children’s Fund (DACF) of the Ramon…

New Beginnings: The Best of Cebuano Artistry

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It takes a real artist to be able to create something worth talking about: delivering a message across, evoking an emotion, showing beauty bare eyes could not see, inciting an action or inspiring a thought.
Popular belief tells us that art is the most difficult field to embark in because of its subjective nature and after working for four years in the industry, I could say it remains so.
Why Art Some convict that art is a walk in the park because it doesn't need the stereotypical technicalities and analytics. Just goes to show that these people has never gotten their hands on the tools of the artist be it digital or traditional. There is a reason why art has taken over museums all over the world grossing billions of dollars in sales, incited societal rebellions, cultural revolutions, political and worldy spiritual movements that have changed the world simply because they give value that no other field can.

My Art Career I did design for a living. I have been a Web Designer and Grap…

Eco Art Exhibit Fundraiser at SM Megamall

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An art exhibit centering on marine environment conservation opens on May 4 at the Renaissance Gallery in Megamall. “Sa Asul o Sa Itim” features the works of young artists Mike Garcia, Willhen Peneyra, Ezra Reverente and Allan Calingansan. 

The artists’ oil and mixed media artworks focus on marine environment issues like destructive and overfishing, coastal infrastructure and tourism, and mismanagement of fisheries.

The purpose of the exhibit is to raise public awareness on marine life protection as well as raise funds for environmental projects. 

Ultimately, “Sa Asul o Sa Itim” aims to challenge everyone to translate this higher environmental awareness into concrete action by making the right choice and participating in concerted and individual efforts to save the marine ecosystem. 
The proceeds of the exhibit will go to Eco-Sys Action’s Whale Shark Project in Donsol, Bicol Region. Eco-Sys Action is an environmental foundation based in Hong Kong, Valence France, and Nairobi Kenya that w…