Spain is Coming to Invade Philippines Again #awesomeph

Time has stood witness to the centuries-long bond between our country and Espana. They have colonized us long enough to instill some family values, cultural and faithful traditions that we hold so dear today. In the next few days, that bond would soon be rekindled but in a grander, more festive and flavorful way as we celebrate the Madrid Fusion Manila 2015. Check out the artsy upbeat TVC above.

About Madrid Fusion

It is a yearly conference and trade show where the greatest chefs, entrepreneurs and tycoons in the industry come together and build the future of food in Madrid. We are lucky enough that Department of Tourism and SM brings it here for the locals to have a taste of the good life.

“SM is proud to be the venue of the historic Madrid Fusion Manila. We believe that one of the Philippines’ best-kept secrets is our rich culinary heritage,” said Steven Tan, SM Supermalls Senior VP.

I am personally inviting you to take your love for food to the next level this April 24-26, 2015, at the the Madrid Fusion Manila 2015 at the SMX Convention Center in Pasay City.

There's going to be a Gastronomy Congress where food tasting will overflow and avant-garde techniques in food prep and serving will be demonstrated by eight Spanish chefs who have been flown in for the event.

A Trade Exhibition will showcase the latest in food gadgetry and supplies.

There's also the Festival of the Philippines where hotels and restaurants will brandish celebrity chefs in food tours, trucks, tastings, and bar crawls all month of April.

New food concepts will be available at select SM Mall of Asia restaurants, while SM Aura Premier will host its own Spanish-themed fiesta with music, dancing, food and drinks on April 26 at the Sky Park lawn.

Also from April 24-26, irresistible dining deals await all food lovers at SM Megamall’s newly-opened Mega Food Hall.

#JayseeBlabs About Food Event Marketing

Event Marketing is a very dynamic industry that juggles through visual design, program handling, guest relations, staff coordination, branding and advertising, on top of that you need to creatively capitalize on the audience's innate nature for the love of food and flavor. 

It is a good thing to note that companies has begin to tap on social media for marketing and feedback aggregation all the while using the messages about the cultural roots to draw attention and personalizing the campaign. 

But then again one measure of success is how much buzz is generation and creating a 'regionalized' version of the world-class event right here in our land is a big challenge. Lifestyle here in the metro has already matched the pace of our western counterparts so adoption of such ideas has not been much of a drag. So when in doubt, choose food.

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