One Thing You Forgot To Thank God For #awesomebrand

How often have you thanked God for having normal limbs? I'm guessing close to never.

We have taken some blessings granted. We are drowned into a lot of responsibilities, distractions, lists and people that we tend to overlook the simple things that make daily living bearable and convenient.

Disability is a very personal matter to me. I have loved ones who are unfortunate enough to suffer from such. If it's random science or God's challenge, I will never know. What I can say is that they are a million times stronger than I am for enduring such hardship with grace. All the love and compassion you have may not be enough, but give it anyway.

Implementing laws such as prioritizing them on public transportation, places of worship and establishments or making sure your building complies with accessibility may never be enough. They would need more access to affordable healthcare and education, protection against discrimination in the workplace, equal employment opportunities and premium assistance in fulfilling familial duties and if employment is not possible then at least, more effective and sustainable livelihood assistance.

There is so much work to do to ensure they lead normal lives and since the government could not do everything alone, it gives me so much joy to think that an organization places the interests of the physically challenged first.

“Blessed are the meek, for they shall inherit the earth."
Matthew 5:5





Here is an ad promoting God Is Able Int'l produced by Ad Garlic Philippines. It's very heartwarming to see that these people live amongst us and are no less of a functioning citizen than what some of us judge them to be. A person's worth shall not be limited to the things he can do and challenged people needs our respect as they have to face such stigma every day of their lives. The video sends an influential lesson that we should look out for each other and prove that our God is more able than our problems.

While it is sad the advertising industry has placed overemphasis on bodily perfection, setting unrealistic standards of beauty to the point of distorting our perception, it is refreshing to see that the same industry is starting to champion the causes of our impaired brothers and sisters. For an industry who tries to honor diversity, these marginalized people should be included in more campaigns to make brands more authentic and inclusive. Agencies have to be more informed of disability issues and how they can leverage that in delivering brand messages so powerful that they give their brands positive market feedback while at the same time increasing awareness on the harsh realities people with disabilities face.

Here's what you can do now, thank Him and visit godisableintl.org and become a partner today.

Be awesome.



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