How This Pinoy Print Ad Can Teach Us About Moving On and Letting Go #awesomebrand

Adding a touch of humor has positive impact on your brand provided the right timing and the right mix of elements. And since the Filipino culture thrives on comedy, it makes business sense to use it in delivering a message that promotes fidelity and fitness in the most unusual of ways.


GNC's Burn 60 product brandishes the slogan Fit Lives Longer in a series of print ads created by JWT in Manila, Philippines, that was plastered on national glossies. The telenovela feel of the ad makes it really familiar to the Filipino market and I just want to single out the character design and details where the illustrators and artists did such a fantastic job. Notice the attention to details such as lighting and shadows, how the canvas was divided to distribute focus and how tension was translated through the character emotions and color tones. The copy is catchy and the art direction, perfect. It has this Disney gone bad feel to it which makes it more laughable.

The situation itself is very much personal to everyone as we have a mix of macho culture and tolerance to infidelity. Heck, we even re-elected an impeached president to become mayor of the country's capital city. No wonder why shows like the Legal Wife and My Husband's Lover and movies like No Other Woman, A Secret Affair and The Mistress had such a huge following. I found article that could not elaborate our double standard of morality any better. The author was raw and honest and just a word of precaution, it is subjective so respect his/her opinions and I sadly agree to most parts of it. If there is anything you would want to speak on this matter, I welcome you to comment below.

Everyone knows someone who may have cheated at one point/s in their relationships but our hearts should be big enough for forgiveness, acceptance and second chances.

“Come now, let us reason together, says the Lord: though your sins are like scarlet, they shall be as white as snow; though they are red like crimson, they shall become like wool."
Isaiah 1:18
Let us not cast the first stone unto our fellows who have fallen. Judgement and revenge is not ours, it's God's. And the bible speaks of forgiveness as a recurring theme as filling our hearts with anger will only be grounds of us being prohibited to enter His Kingdom come time.

If you are in the situation where you find it hard to forgive the people who have wronged you, give yourself time as the despair you are feeling makes you human. But remember each time that passes makes your heart decay and grow dark and you might reach a point where you cannot reverse the actions or words that you will let loose when the bottle has filled up. For hatred, like love, can grow in your heart if you nurture it. That is why I am glad about stories on the silver screen and Philippine television give positive resolutions or happy endings to shows of adulterous themes because it teaches people different ways of coping, moving on and letting go. The thing about real life relationships is that it may not be the same ending the fairy tales taught us but you can still happy none the least.

Let us take this time to think about who we have not forgiven and what we plan to do about it.

In the meantime, be awesome!




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