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Showing posts from September, 2014

How This Pinoy Print Ad Can Teach Us About Moving On and Letting Go #awesomebrand

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Adding a touch of humor has positive impact on your brand provided the right timing and the right mix of elements. And since the Filipino culture thrives on comedy, it makes business sense to use it in delivering a message that promotes fidelity and fitness in the most unusual of ways.


GNC's Burn 60 product brandishes the slogan Fit Lives Longer in a series of print ads created by JWT in Manila, Philippines, that was plastered on national glossies. The telenovela feel of the ad makes it really familiar to the Filipino market and I just want to single out the character design and details where the illustrators and artists did such a fantastic job. Notice the attention to details such as lighting and shadows, how the canvas was divided to distribute focus and how tension was translated through the character emotions and color tones. The copy is catchy and the art direction, perfect. It has this Disney gone bad feel to it which makes it more laughable.

The situation itself is very muc…

Creative Pinoy Earth Hour Ads That Makes You Look Twice #awesomebrand

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Earth Hour has been a worldwide movement encouraging every one to turn off all lights for an hour as a symbol of our commitment to the planet. Every last Saturday of March and supported by all key global organizations in the world, reminds every one to place the environment on top of every business and personal decision.

Contrary to popular belief, it is actually not an exercise of energy reduction so they don't really measure how much is saved at that period but the lights off and candles on is more of symbolism and for awareness generation.

Thinking that we would lose electricity because of its scarcity would make us value it even more. Generating energy through traditional means has a lot of negative environmental impact that is why we've been taught as child to use it sparingly. It makes sense to consider renewable energy as mainstream source and investing in sustainable business practices is one sure way to keep the world running and save millions of lives along the way. …

One Thing You Forgot To Thank God For #awesomebrand

How often have you thanked God for having normal limbs? I'm guessing close to never.

We have taken some blessings granted. We are drowned into a lot of responsibilities, distractions, lists and people that we tend to overlook the simple things that make daily living bearable and convenient.

Disability is a very personal matter to me. I have loved ones who are unfortunate enough to suffer from such. If it's random science or God's challenge, I will never know. What I can say is that they are a million times stronger than I am for enduring such hardship with grace. All the love and compassion you have may not be enough, but give it anyway.

Implementing laws such as prioritizing them on public transportation, places of worship and establishments or making sure your building complies with accessibility may never be enough. They would need more access to affordable healthcare and education, protection against discrimination in the workplace, equal employment opportunities and pr…

Why Cebu has the Best Disco Light in the World #AwesomeBrand

I just recently stumbled on this great new ad by the Department of Tourism. They have done such a great job in marketing the country under the It's More Fun in the Philippines campaign conceptualized with BBDO Guerrero, the famous ad agency who saved the country from the Kay Ganda plagiarism shame.

This 30 seconder is one of a bunch which they aired abroad featuring my hometown, Cebu, the most beautiful island in the world. Bias aside, this island boasts of the best of both worlds: developed modern urban living and ultimate nature-tripping.

What better way to entease the world to book their holidays to Cebu, Philippines than through using familiar icons of the developed nations by using the bait ball of sardines underwater as a reference to a disco ball which coincidentally appeals to young global travelers who wish to have fun. It would've been better if the diver danced too anyway. Genius in the details. Hats off BBDO and DOT!



Consistent advertising in this type of visual po…

How Real Hero Dogs Make Pinoy Brand Successful By Tugging Hearts #AwesomeBrand

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I was blessed to have grown up in a home where pets would run wild and free. Dogs could be very helpful in making childhood better and it surely did a lot of awesomeness for me. They are indeed very loyal and we should be thanking God for being blessed with such creatures whose sole purpose in life was serve and love us.

Here is a great ad created by Campaigns and Grey Makati honoring what could be one of the most underrated films of all time starring Richard Gere and was, on interesting note, based by a true story in Japan, Hachiko. I could remember watching this with my family one silent night and you could just laugh out loud how we would hide our tears from time to time, and by the end of it all, our eyes were so sore it would seem we just survived a street riot that ended with painful teargas explosions.

I could still remember how our Golden Retreiver-ish dog Cyber used to sit beside me in our front porch after a long school day and then his happiness would rub off on me. Man, I …

Gilas vs Croatia: Heroes of our own Tale

August 30th was a FIBA underdogs' memorable night which so happens who represent our country too. The journey was arduous but a fight worth cheering for anyway.

The sports bar heated with so much excitement as I entered. I can only grin looking at people munching through their food as they stare on strategically-placed flat screens which all played the Gilas vs Croatia basketball match. In an ear-deafening symphony everyone elated with joy as our home team player shot, then the people's chatter went back. That was more or less the pattern that went on all throughout the game, like a lifeline indeed. I can only brim with so much joy thinking about such similarity. Armed with my Philippine flag t-shirt and oozing Pinoy pride, I willingly blended in and was escorted by my friend Ms Kezia to the table I shared with blogger friends from Manila. It was the exclusive media viewing party hosted by Unilab, the makers of Alaxan.

A sport close to our nation's heart. At some point I w…