How Nickelodeon Excites Kids and Kids at Heart in Manila

Nickelodeon is presenting kids with an exhilarating new interactive brand crusade built around their favorite Nickelodeon stars – Nickelodeon Slime Cup!







Fronted by Slime Cup Ambassador, SpongeBob SquarePants, four teams consisting of Nickelodeon’s’ most popular characters will be clashing it out to take home the sought-after prize – the Nickelodeon Slime Cup trophy.




The 14-week multi-territory, multi-platform event will drive involvement across both Nickelodeon channels and digital sites; moreover, the Slime Cup will come to life in choice markets, through specially created merchandising, funfair and mall experiences and events.

“Slime Cup provides Nickelodeon’s audience with a brand new way to interact with the stars they love, while providing clients and partners with an exciting new brand initiative, to help them connect with their audiences”, said Mark Levine, Senior Vice President, Nickelodeon International Marketing & Communications. 
“Our expertise, depth of great content, and beloved characters have enabled us to create a campaign that engages kids at every touch point, across every platform”.


The first Nickelodeon Slime Cup in the Philippines was held last May 31 at Hall 4 of the SMX Convention Center in Manila, Philippines.



Nickelodeon Slime Cup was first launched in Singapore last year, the festivity of flexibility, gaming and Nickelodeon's signature green goo inspires kids to enjoy bonding with their families while imparting the values of cooperation, sportsmanship, discipline and willpower.








Nickelodeon Slime Cup is sponsored by Toy Kingdom and Barbie, El Real Spaghetti, Goody Gulp Milk Drink, Jack n' Jill Knots, Lipps Pop Stix, McDonald's Happy Meal, Biogesic for Kids, Purefoods Funstuff Nuggets, Rio, and Skechers Kids.



Visit slimecup.nick-asia.com for more details!

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