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Showing posts from June, 2014

How Nickelodeon Excites Kids and Kids at Heart in Manila

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Nickelodeon is presenting kids with an exhilarating new interactive brand crusade built around their favorite Nickelodeon stars – Nickelodeon Slime Cup!







Fronted by Slime Cup Ambassador, SpongeBob SquarePants, four teams consisting of Nickelodeon’s’ most popular characters will be clashing it out to take home the sought-after prize – the Nickelodeon Slime Cup trophy.




The 14-week multi-territory, multi-platform event will drive involvement across both Nickelodeon channels and digital sites; moreover, the Slime Cup will come to life in choice markets, through specially created merchandising, funfair and mall experiences and events.

“Slime Cup provides Nickelodeon’s audience with a brand new way to interact with the stars they love, while providing clients and partners with an exciting new brand initiative, to help them connect with their audiences”, said Mark Levine, Senior Vice President, Nickelodeon International Marketing & Communications. “Our expertise, depth of great content, a…

How This Big Brand Gets You to Be #BetterTogether

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With the recent launch of the #BetterTogether campaign, McDonald’s and Coca-Cola took a stand and asked people to stay offline a little longer to celebrate real-world connections.

Encouraging its customers to spend time with one another over a McDonald’s meal and a Coca-Cola drink, the two iconic brands introduced the BFF Bundles, meals best shared with friends, enabling them to experience moments of genuine connection anytime, anywhere.





In order to amplify and sustain the #BetterTogether campaign’s big idea of inspiring people to enrich their friendships by being physically together, McDonald’s and Coca-Cola have developed a new mobile app that will make bonding time even more exciting—the BFF Timeout App.




A fun new way to bring friends closer together, the BFF Timeout App is a gaming app which challenges players to go on a “digital timeout” with friends—to celebrate real-world connections without digital interruptions, such as checking their mobile phones. Customers just have to dow…