How Social Media Can Give You A Longer Life

Social Media is defined as a conversation that is powered by online platforms. It is a convenient, innovative, brand new way in understanding and reaching targets and is more than just another messaging channel.




Yours truly, JayseeBlabs, gave a talk to NAOs at the 9th Regional Nutrition Action Officers' Congress and Grand Nutrition Awards held on 02 August 2013 at the Marco Polo Plaza Hotel, Cebu City.

Internet usage is growing at an exponential rate. Corporations, governments and NGOs are capitalizing on their social media presence to engage their markets. According to GlobalWebIndex, Philippines is number one in social networking usage for 2011 to 2012 data alone. It is attributed to our closely knit ties and values. Can you just imagine the possibilities that we can harness if we use it for social good?

There are so many things you can do online to advance nutrition-related efforts: 
  • post real time updates and advisories, 
  • complement your traditional tri-media campaigns, 
  • archive and distribute important documents, 
  • post and publish relevant information,   
  • promote events and awareness, 
  • ask feedback thru questions and surveys, 
  • recruit volunteers, 
  • raise funds, 
  • collaborate and so much more.


To implement a successful nutrition related campaign, you need to develop a social media plan with a consultant and walk through different stages: 

  1. target
  2. message, 
  3. branding
  4. channels, 
  5. content
  6. promotion, 
  7. evaluation

The process is long and investment is huge as with all other efforts in operation but if your organization is not online, you are missing a lot of opportunities for exponential future growth.

About the speaker

Jaysee John Pingkian is the author of Jaysee Blabs www.jaysee.me and has been blogging since 2007. Currently serving as Board of Trustee and Outreach Committee Chair for the Cebu Bloggers Society Inc. (CBSi), a SEC-registered non-profit dedicated to promote Cebu on a global scale.

He also serves the Media Information Network for Nutrition and Development (MIND 7) as Secretary. He does consultations and spearheads the Rebranding and Full-Scale Social Media Implementation for National Nutrition Council 7 Online Campaigns: #wastongnutrisyon and NNCRVII.

He has done social marketing projects for Ramon Aboitiz Foundation Inc. (RAFI) including the successful iluvfarmers Campaign and the Young Minds Academy.


Special thanks to Dave Feril of NNCRVII for taking the photo.

Event Photo Coverage Here




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