Aboitiz Leaders of Excellence Shoebox project sends a million smiles

A sad thing to note about Christmas is that it turns people to become materialistic. People have to receive gifts of high value which is emanated from wish lists and exchanging gifts with standard value which I am not perfectly against, since I myself had entered a LOT of gift giving affairs this Christmas. 

So why not turn that giving feeling into something that could make more people smile?



That’s what our friends from Aboitiz Leaders of Excellence thought so when they organized the ALEx Christmas Shoebox. Early December, they were asking the public and program partners to find an empty shoebox and fill it with non perishable gifts such as toys, clothes and toiletries with an option to include a letter to its potential recipient. They labeled the boxes for children and for elderly.


And by December 22, 2010, they set up a caravan to Cebu’s south provinces and were able to make some 800 people have something to smile about this Christmas.

Jammi, Kuya Iggy and Mariejo with their newfound friend

The Christmas shoebox project was officially called “Kahon Pahalipay Sa Sugbo, Amihanan Edition.” They partnered up with the mother organization, Ramon Aboitiz Foundation Incorporated and schools like USJR, USC, CDU, Sto. Nino Mactan and organizations like Dilaab Foundation and myCebu.

Let me greet you an advance Merry Christmas 2011!

photos by vernongo.com

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