13th Aboitiz Football Cup kicks off August 29

aboitiz foundation presscon for  the foot cup 2010 of cebu football associationIt was a bright day in Lahug and I was roaming around the outskirts of JY trying to find Pino Restaurant! Apparently, a “habal-habal” driver overheard my conversation with a security guard and offered the ride for roughly 10 pesos. Desperate as I am, I took the offer and hopped along. To my horror, it only took seconds to arrive at the venue. Yep, just a walking distance. I felt used but nonetheless happy to help a man do a living.

So I arrived at the Aboitiz Foundation Press Conference for the 2010 Football Cup after I secured a Media Invite to the event just the night before. It was my first time to be in this place and from what I know, it is owned by the Larrazabals. It has this affluent Spanish architectural feel which is very Filipino. The registration was flawless and I was inside in seconds sitting beside Ate Wil and Edcel. Angeli came after.

Ms. Carol Ballesteros hosted the Media Launch in a very classy manner. It was definitely a sea of red as employees don their company jerseys which I think makes sense. I was also able to catch up with a long lost friend, Ate Beryl, who now works at Aboitiz.

Definitely feeling something new as I once again see dignitaries on the presidential table giving their official statements one by one. And this is my second Media Launch and first Corporate event. The feeling just gets better every time.

What exactly was this all about?

aboitiz foundation turn over check funding the foot cup of cebu football association

The Aboitiz Foundation and the Cebu Football Association (CFA) signed a memorandum of agreement on Saturday, August 21, 2010 for this year’s Aboitiz Football Cup. The highlight of this media launch would have to be the turnover of the 1.1 million peso check as funding to the CFA.


The Aboitiz Football Cup will kick off on August 29, 2010 at the international size football field, Aboitiz Sports Field beside Makro.

“The partnership [with CFA] started in 1997 with only 40,000 pesos. It gets better each passing year and I’m pleased to see the growing popularity of Cebu City’s premier football event,” says Mr. Jon Ramon Aboitiz, President of Aboitiz Foundation.

“The youth will learn the value of education through sports,” he adds.

Mr. Allan Alfon, AVP External Affairs for Aboitizland explained the origins of the event saying that the Cup started with only five divisions. Then started to adapt international football regulations and switched to 10 age categories including Girls 14, Girls 17 and the 38 and above.

“This [event] is a way of CFA to support itself and going through with our projects,” says Mr. Adonis Quitoy, CFA Tournament Director. Mr. Quitoy also gave the spotlight to Oliver Polina who used to be a national team player and now coaching the national football team. He added that Oliver is the only Filipino under the Elite Coaches in the Asian Football Federation.

Don Bosco, Sacred Heart, Guiseppe and Subangdaku and Hiroshi Football Club, Springdale, Cebu International School, Abellana National School, UV, UC, CIT, USC, USJR, USPF, Queen City United, ERCO and many more are expected to join.

The budget rose from 690,000 pesos last year to 1.1 million for this year proving the company’s social responsibility. August is the Foundation’s Sporting Month. Other successful sporting events this month included Golf Tournament and the Race to Reduce.

Cup to League Type

For the non-football enthusiasts, the previous years were in Cup Type. Meaning the teams only gets to play 4 games. This year, all teams would have to play against all teams in their division. That would give them around 9 games for this season.

This is better because players can hone their skills by having more chances of playing competitively.

Question and Answer Portion

Mediamen were asked to query in the open forum and questions regarding the posting of results came up so I asked them if they plan to release an official website for the event alone as the standings were just posted as a sidebar to their corporate site. Mr. Ramon responded positively that they may consider doing so will keep us posted. I also asked Mr. Eleanor Toledo if they plan to take this Cup regionally or nationally in the near future given its success for the past 12 years and again responded affirmatively.


buffet at pino restaurant lahugPino Restaurant lahug

This deserves a special portion as were treated to the famed Pino! Restaurant buffet showcasing the best our culture has to offer. From the garlic rice, inasals, kinilaw, kaldereta, dinugu-an, veggie salad, marlin and many more to desserts like the mango pudding, banana and pandan cakes, I was able to exclaim wish I could stay here forever. Pinoy food has never been this chic. The exclusive dining area downstairs, where we ate, added all the more. Truly would recommend this to anyone trying to find the best well-off Pinoy eats.

Don’t miss:

Aboitiz Football Cup Kick Off
August 29, 2010 @ Aboitiz Sports Field beside Makro
Admission is free!

Photos credits to Angeli!


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